VP of Sales

Improvado is an AI-powered marketing data platform for mid-market and enterprise teams, helping companies automate marketing data workflows, unify data, and surface insights via BI and AI. The VP of Sales will report to the Co-founder & CEO and lead the next phase of growth by owning sales strategy and execution end-to-end. This role focuses on building a predictable, scalable sales engine and leading a global team selling to U.S.-based enterprise brands and marketing agencies.

• Own and execute the sales strategy to drive consistent ARR growth and build a predictable revenue engine toward $20M+ ARR.
• Build, lead, and scale a high-performing global sales organization (AEs, Sales Engineers, and RevOps as needed) across new business and expansion revenue (upsell & cross-sell).
• Champion AI-first sales practices by leveraging AI tools for prospecting, deal intelligence, and productivity; drive AI adoption across the sales organization.
• Use data to drive decisions across hiring, performance management, forecasting, and strategy.
• Define and manage sales targets, quotas, forecasting, pipeline coverage, and performance management.
• Establish and optimize outbound, inbound, and expansion motions to significantly grow qualified pipeline.
• Implement repeatable sales processes, playbooks, and methodologies to improve win rates and sales efficiency.
• Maintain strong product and value-proposition knowledge to guide the team through complex enterprise sales cycles.
• Personally engage in key enterprise and strategic deals with deal strategy, coaching, and executive presence.
• Partner with Marketing, Customer Success, Product, and Leadership to align and execute go-to-market strategy.

• 6+ years of SaaS B2B enterprise sales experience, including leadership roles managing and scaling sales teams.
• Proven track record building and leading high-performing sales organizations in growth-stage companies.
• Experience selling into MarTech, AdTech, RevOps, Data, or Analytics-related markets.
• AI-native mindset with practical experience using AI tools for pipeline intelligence, automation, forecasting, coaching, and GTM optimization.
• Experience building predictable, repeatable sales processes and revenue models.
• Tech-savvy ability to sell technical solutions and connect product capabilities to business impact.
• Strong leadership and coaching skills.
• Comfort working in a fast-paced, high-growth startup environment.

• Remote-first environment.
• Competitive compensation.
• Medical and dental benefits.
• 401K plan.
• Unlimited PTO.
• Paid holidays.
• Professional development reimbursement.