Senior Marketing Editor (CRM & Promo)

Welltory is an international HealthTech product with 17 million downloads that uses biometrics, science, AI, and design to help users understand their well-being. We're seeking a Senior Marketing Editor to own copy across CRM and promo communications, crafting clear and effective messages that drive user engagement. This role focuses on turning product ideas into compelling content across email, push notifications, in-app channels, and promotional formats.

• Write copy for CRM and promo channels including email, push notifications, in-app content, stories, and promo banners
• Collaborate with the CRM team and product managers to develop strong messaging angles for different audience segments
• Build cohesive messaging systems across communication cycles
• Edit copy written by product managers, part-time writers, and teammates
• Analyze communication performance and propose hypotheses for future iterations
• Participate in content planning with the CRM team
• Conduct market and competitor research
• Contribute to web funnel tasks and suggest communication improvements
• Deep dive into product features to accurately communicate their value

• Strong experience in marketing editing and conversion-focused communications in English
• Experience working with CRM and lifecycle communication formats
• Ability to write from scratch and edit other people's copy
• Strong understanding of audience segments, tone of voice, and cross-channel communication logic
• Ability to find compelling messaging angles for different audiences and user scenarios
• Ability to communicate product value clearly and ethically without excessive sales language
• Self-directed approach to gathering context, asking questions, proposing solutions, and completing tasks
• English proficiency at C1 level with strong feel for English-language digital content
• Confident use of AI tools including ChatGPT and Claude, with ability to create and refine prompts
• Basic Figma skills for independently editing copy in mockups

• Flexible hours with high-trust culture focused on results rather than clock time
• Competitive salary with performance-based bonuses and stock options
• 50% hardware subsidy after 6 months
• Access to therapist and employee support program
• Health insurance coverage
• Support for personal learning and development
• Unlimited vacation policy
• Culture of openness, honesty, and high standards