VP, Club

Red Bull is hiring a VP, Club to lead sales performance and strategy across the US Club channel, reporting to the SVP of Large Format Sales. The role owns revenue, volume, profit, share, in-store execution, and senior retailer relationships while managing a team of National Account professionals. This position also partners with Red Bull HQ to shape global Club channel strategy and participate in global negotiations.

• Lead US Club channel strategy, defining long-term initiatives aligned to company direction, customer needs, market dynamics, and resources.
• Partner with Red Bull HQ to promote and develop the Global Club channel strategy and key priorities.
• Develop Club-specific price architecture, evaluating elasticity and value to market versus other channels.
• Create channel strategy including permanent packages and seasonal in/out variety packs.
• Drive winning strategies across all US National & Regional Club customers and lead annual business planning priorities (qualitative and quantitative).
• Build and maintain senior-level relationships with Club retailers; develop joint business plans and manage profitable growth.
• Oversee account budgets, metrics, and chain account plans, activities, and results within the channel.
• Evaluate ROI by account; build benchmark systems to rate investments and adjust tactics accordingly.
• Ensure visibility agreements for multi-location product placement and maintain quality planograms; set channel expectations for merchandising and pricing.
• Coach and develop direct reports; provide leadership and support to account managers in building successful programs.
• Aggregate and analyze complex data quickly and translate insights into clear action plans.
• Co-develop international 1–3 year Club strategies with Global HQ and participate in global cost negotiations for international Club customers.
• Call on global buying desks and provide leadership to Key Account Managers supporting global Club customers.
• Represent the Club channel voice in US and HQ meetings and communicate objectives across RBNA and distribution partners.

• 10+ years of Sales and Key Account experience, including Club channel experience.
• In-depth knowledge of sales within FMCG or spirits industry; DSD expertise preferred.
• Strong negotiation experience.
• Proven leadership and people management experience.
• Bachelor’s degree or equivalent work experience.
• Fluent in English; additional language skills are an advantage.

• Compensation: Base salary range $218,000–$265,000 plus cash incentives (offers may vary based on experience).

• Benefits: Comprehensive Medical, Dental, and Vision plans; 401(k) match; Family Leave; PTO and paid holidays; Pet, Legal, and Life Insurance; Tuition Reimbursement (may vary by employment nature and/or work location).

• Equal Opportunity Employer; includes fair chance hiring considerations consistent with applicable laws (including City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance).