VP of Brand Partnerships, Gaming

Beast Industries (MrBeast) is a global media and entertainment company creating culture-driving content across digital media and beyond. The VP of Brand Partnerships, Gaming will build and scale MrBeast’s gaming-focused partnership business by owning strategy and executing large, multi-year brand marketing investments across content, competitive formats, original IP, and platform-native experiences.

• Own global gaming partnership strategy across MrBeast Gaming, competitive formats, livestreams, tournaments, original gaming IP, and cross-platform extensions (YouTube, Shorts, streaming, IRL events).
• Structure and sell high-value brand marketing investments combining premium media, gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co-produced formats.
• Lead joint IP development with brands (competitive formats, branded game modes, recurring tournaments, virtual-first experiences, licensed franchises) across seasons, platforms, and geographies.
• Cultivate senior relationships across the gaming ecosystem (publishers, platforms, esports orgs, hardware, and endemic/non-endemic advertisers).
• Create insight-led partnership narratives tying brand objectives to gaming-native mechanics (competition, progression, rewards, community, fandom).
• Partner with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure executability and ROI.
• Negotiate complex multi-year agreements covering media commitments, IP ownership, licensing, exclusivity, global usage, incentives, and renewals.
• Represent MrBeast Gaming externally in executive meetings, industry events, and strategic negotiations.
• Drive renewals and long-term partner value, expanding into new IP and broader ecosystem investment across the portfolio.

• 15+ years of experience in strategic partnerships, integrated media sales, or business development with specialization in gaming, esports, interactive entertainment, or platform ecosystems.
• Proven track record selling large-scale brand marketing programs within gaming (beyond standard sponsorships) across premium content, competitive formats, platform-native experiences, and original IP.
• Demonstrated experience developing joint IP with brands, publishers, or platforms (co-owned formats, licensed competitions, recurring franchises, branded gaming experiences).
• Strong understanding of the gaming ecosystem including publishers/platforms, esports/competitive formats, livestreaming and VOD dynamics, gaming communities and creator economies, and endemic vs. non-endemic advertiser strategies.
• Exceptional executive presence and storytelling; ability to translate gaming-native concepts into compelling investment cases for senior brand leaders.
• Advanced negotiation skills structuring multi-million-dollar, multi-year deals with complex IP, media, and performance components.
• Deep knowledge of media monetization, IP licensing, production workflows, and branded entertainment.
• Collaborative, entrepreneurial leadership operating across creative, commercial, and operational teams.

• Compensation: Competitive salary (amount not specified).
• Benefits: Medical (Blue Cross Blue Shield), dental, vision, company-paid life insurance.
• Financial: HSA contributions; 401(k) with Safe Harbor company matching.
• Time off: Flexible vacation policy and paid company holidays.
• Equipment: Company-provided technology package.
• Relocation: Assistance where applicable, including travel and company-provided housing for the first 90 days.