Senior Director, Marketing Strategy

Her Campus Media is a community-powered Gen Z media and marketing ecosystem partnering with leading brands to deliver end-to-end Gen Z marketing strategies and campaigns. The Senior Director, Marketing Strategy leads strategic pursuits by creating high-quality proposals, presentations, and client-facing RFP responses to drive growth in brand partnerships.

• Oversee the development of custom marketing proposals from initial ideation through final delivery.
• Translate client needs and RFP requirements into strategic frameworks, campaign strategies, and creative thought starters.
• Guide internal brainstorms and ensure proposals balance creativity with strategic and operational feasibility.
• Own brand messaging and storytelling across RFPs and sales materials, ensuring clarity and adaptability across industries (e.g., beauty, fashion, CPG, tech, finance, food/beverage).
• Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral for consistency and efficiency.
• Collaborate on the sales enablement roadmap including pitch training, playbooks, and toolkits.
• Partner cross-functionally with Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation to maintain alignment throughout the proposal process.
• Assist Sales Planning with pre-sale budgeting for costs related to custom programs.
• Facilitate smooth handoff from Strategy to Activation to maintain integrity of ideas through execution.
• Maintain internal tracking and organizational systems related to proposals and pre-sale KPIs.
• Stay informed on industry, audience, and cultural trends impacting Gen Z and Gen Alpha engagement.
• Translate market and audience insights into actionable guidance for sales narratives and proposal development.

• Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field (preferred).

• 7+ years of professional marketing experience, preferably in integrated marketing across multiple verticals (including digital, influencer, experiential, and integrated marketing).

• 1+ year of people management and leadership experience.

• Experience building decks; proficiency in Google Slides, PowerPoint, or similar proposal-building software.

• Strong writing, editing, and storytelling skills with the ability to simplify complex concepts for client-focused messaging.

• Exceptional organizational skills and ability to manage multiple deadlines simultaneously.

• Location: Remote within the United States.

• Bonus eligible (performance bonuses).

• Benefits: choice among six health insurance plans; dental and vision insurance; 401(k) with company matching; FSA/HSA; life insurance; optional short-term and long-term disability insurance.

• Time off: flexible PTO; extremely generous holiday policy with 22+ paid holidays (including floating holidays); Summer Fridays.

• Family benefits: parent-friendly culture with 15 full weeks of parental leave plus flexible return-to-work.

• Wellness perks: free One Medical membership; free Health Advocate services; TalkSpace and ClassPass benefits.

• Work authorization: must be eligible to work in the United States; no visa sponsorship.