Social, Community & Content Coordinator

Tru Fragrance & Beauty is seeking a Social, Community & Content Coordinator to support social strategy execution and community growth, primarily for Le Monde Gourmand. The role focuses on creating content, managing platforms, and using data and insights to strengthen brand presence and engagement across key social channels.

• Engage with and monitor UGC, DMs, and comments across platforms (Instagram, TikTok, Facebook, TYB, Pinterest).

• Support influencer database organization, outreach, and collaboration inputs.

• Assist with hands-on product seeding efforts.

• Schedule content for TikTok and Instagram Stories.

• Oversee organization and optimization of the Tribe platform.

• Track, analyze, and document weekly KPIs to measure social initiative performance.

• Create engaging TikToks (approximately 3–4 per week).

• Help manage content calendars and support the creative team on social shoots.

• Attend events to capture social content.

• Own trend reporting and implement relevant social content aligned with consumer interests.

• Monitor public sentiment and feedback and adjust social tactics as needed.

• 1–2 years of experience in social media marketing, especially TikTok and Instagram.

• Comfortable with content creation; being comfortable on camera is a plus.

• Proficiency with social platforms and MS Office (Excel, PowerPoint).

• Background or coursework in data/business analytics.

• Strong organizational, process-oriented mindset.

• Passion for the beauty industry.

• Based in NYC.

• Full-time position.

• Hybrid schedule: 4 days per week in-office.

• Compensation: negotiable based on years of experience.

• Reports to: Senior Brand Marketing Manager.

• Brand focus: 90% Le Monde Gourmand; 10% other Tru Fragrance & Beauty portfolio brands.