Growth & Performance Marketing Manager

Tether is seeking a Performance Marketing & Customer Acquisition Manager to develop and execute data-driven performance marketing strategies across paid media channels. This role focuses on optimizing media spend, driving customer growth for consumer-facing products, and delivering measurable results through targeted campaigns.

• Develop, execute, and optimize performance marketing strategies across paid media channels including Google Ads, Meta, X, and LinkedIn
• Drive customer acquisition through targeted campaigns with continuous refinement to maximize ROI
• Manage media spend efficiently to ensure cost-effective conversions
• Collaborate with cross-functional teams including product, creative, and operations to align marketing efforts with business goals
• Analyze and report on campaign performance, providing actionable insights for improvement
• Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance
• Stay current with latest trends, tools, and best practices in performance marketing and growth hacking

• 5+ years of experience in performance marketing, growth marketing, or similar role
• Proven experience scaling customer acquisition for AI and financial products
• Strong analytical and technical skills with hands-on experience in ad platforms, tracking tools, and attribution models
• Proven experience managing ad budgets effectively to maximize ROI and drive growth
• Strong familiarity with Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms
• Ability to plan, execute, and scale campaigns efficiently for acquisition and retention
• Strong problem-solving skills and results-driven mindset

Position details regarding schedule, location, and benefits were not specified in the job posting.