Social Media & Community Manager

PepsiCo’s in-house creative agency, The Studio (PepsiCo Beverages North America), is hiring a Social Media & Community Manager to help guide culture-shaping work across iconic beverage brands. The role focuses on active listening, community engagement, and translating audience and cultural insights into strategic recommendations for the creative team.

• Monitor brand social channels and relevant online conversations to identify high-impact engagement opportunities.
• Proactively identify conversations and communities that are strategically and creatively relevant for the brand.
• Continuously track and respond to follower interactions, including comments, replies, and DMs.
• Analyze brand and cultural trends and share insights with the creative team.
• Provide subject-matter expertise on specific subcultures relevant to beverages and food.
• Go beyond basic tracking by forming hypotheses and delivering a daily digest of observations and recommendations.
• Use third-party tools to manage brand social pages.
• Read and respond to consumer comments across social posts while maintaining a consistent brand voice.
• Use interactions to engage followers, probe for insights, and advance brand goals.
• Follow escalation processes for negative feedback and issues.
• Insert the brand into relevant trending conversations and engage with influencers, celebrities, other brands, and news moments.

• Bachelor’s degree or equivalent experience, with a strong interest in communications.
• 5+ years of professional experience in social media.
• Experience working across multiple social platforms (e.g., Facebook, Instagram, TikTok, YouTube, Twitter/X).
• Ability to blend creativity and analytics and turn insights into a clear story.
• Strong writing and verbal communication skills.
• Curiosity, adaptability, and flexibility with new tools, platforms, and processes.
• Experience with social listening tools is a plus (e.g., Plot, Talkwalker, Hootsuite, TweetDeck).
• Experience creating written presentations using Google Slides.
• Must have indefinite right to work in the United States.

• Compensation range listed: $88,200–$147,650 annually, plus bonus (target 8% of annual salary, paid annually) based on performance and eligibility.
• Comprehensive benefits package (subject to elections and eligibility): Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, EAP, insurance options (Accident, Group Legal, Life), and a Defined Contribution Retirement Plan.
• Paid time off (subject to eligibility), including paid parental leave, vacation, sick, and bereavement.
• Role limited to candidates with indefinite right to work in the United States.