Email Marketing Specialist (Retention manager)

Globy is seeking an Email Marketing Specialist/Retention Manager to join their marketing team for a global B2B e-commerce platform. You will own email marketing efforts from onboarding journeys to automated retention flows and promotional campaigns, blending data, creativity, and smart automation to deliver engaging messages.

• Plan, create, and execute email campaigns including system notifications, onboarding flows, triggered messages, drip sequences, promotional blasts, and announcements
• Optimize and improve existing email funnels and chains based on performance data and user behavior
• Build and maintain ready-to-go templates for recurring communications using modern email builders, AI tools, or HTML/CSS
• Coordinate visual elements and messaging for banners, pop-ups, chatbots, and other retention touchpoints
• Work closely with design, product, and support teams to ensure consistent messaging across channels

• 2+ years of experience in email marketing and retention roles with alternative channels (push, SMS, messages, etc.)
• Solid understanding of customer lifecycle communication and behavioral targeting
• Strong marketing copywriting skills in English (Upper-intermediate level or higher)
• Hands-on experience with email marketing platforms (Sendpulse, Customer.io, Mailchimp, Hubspot, Iterable, etc.)
• Comfortable using AI tools, email editors, or basic HTML/CSS to create and modify templates
• Analytical mindset with ability to track, evaluate, and improve campaign performance
• Nice to have: Experience with A/B testing, segmentation strategies, user behavior analysis, and B2B SaaS or marketplace platforms

Schedule: Fully remote position

Benefits: Global product where you can make an impact, friendly working environment for professional growth, salary in USD currency