Middle Marketer

Volpis is seeking a strategic Middle Marketer to own marketing initiatives across 23 key industry verticals in the B2B software development space. You will lead research, positioning, content planning, outreach, retargeting, and performance analysis while working with an established company making an impact in niche industries like fleet management and AR.

• Develop and own the marketing roadmap for assigned industry verticals including quarterly goals, positioning, content pipeline, and campaign strategy
• Create and manage vertical-specific content plans including SEO articles, case studies, and landing pages in collaboration with content writers and designers
• Conduct in-depth industry research covering competitors, trends, pain points, and ICP behavior
• Plan and manage LinkedIn presence for verticals including outreach campaigns, posts, and engagement tactics
• Launch and oversee retargeting campaigns, defining audience segments and suggesting ad concepts
• Lead ABM initiatives including target account selection, outreach preparation, and performance tracking
• Identify opportunities to update website pages and improve internal linking
• Track performance and extract actionable insights using SEO, analytics, and campaign data
• Align with sales and lead generation teams to maintain messaging consistency and contribute to revenue goals

• 2+ years of experience in B2B marketing for software development services
• Clear understanding of industry segmentation and ability to tailor messaging for specific verticals
• Strong knowledge of SEO fundamentals
• Proven ability to develop and own content strategies
• Solid experience with Account-Based Marketing (ABM)
• Strong analytical skills to work with data and identify trends
• Excellent written and verbal communication skills
• Strong sense of independence and accountability with ability to own initiatives with minimal supervision
• Well-developed organizational and execution skills with proactive mindset
• Plus: Lead generation or B2B sales experience, formal marketing education, industry-specific experience (fleet, logistics, AR, navigation), retargeting or LinkedIn remarketing experience, ability to create marketing materials

• 15 days paid vacation + 5 public holidays
• 7 days 100% paid sick leave
• Sport and health compensation
• Flexible working hours
• Corporate training (internal and external)
• IT Cluster membership
• Personal birthday and anniversary gifts
• Corporate parties and team-buildings
• Company legal and accounting support