Head of Marketing

Cofertility is a Series A, human-first fertility and family planning company reinventing egg freezing and egg donation through its Freeze and Family offerings.

The Head of Marketing will own the growth engine end-to-end, driving scalable acquisition while shaping a category-defining brand across both sides of the marketplace.

• Own Cofertility’s growth engine end-to-end and drive efficient, scalable acquisition across donors and intended parents.
• Build and evolve a multi-channel strategy across paid, organic, lifecycle, partnerships, and emerging channels.
• Lead performance marketing with a rigorous experimentation mindset and expand beyond Meta and Google into new acquisition channels.
• Own and optimize the full funnel from first touch through conversion and retention, improving CAC in partnership with the tech team (website and lifecycle optimization).
• Develop and maintain measurement and attribution frameworks to guide prioritization and resource allocation.
• Steward brand, messaging, and storytelling across all touchpoints, including as the company enters new verticals.
• Use AI tools and systems to increase speed and efficiency in creative, testing, and analytics.
• Lead and develop a lean internal team and manage external partners, operating as a hands-on player-coach.

• 8–12+ years of well-rounded marketing experience with significant ownership of growth and acquisition.
• 3+ years of management/leadership experience.
• Experience scaling a high-growth DTC startup (ideally consumer health, marketplace, or consumer services).
• Proven ability to drive efficient growth and unlock scale via new paid and organic channels.
• Highly analytical; comfortable with funnels, cohorts, lifecycle stages, and building measurement frameworks.
• Strong performance marketing foundation with ability to go beyond standard playbooks and channels.
• Comfort leading organic channels (organic social, partnerships, PR, SEO).
• Track record of managing and developing lean, high-performing teams.
• Strong audience intuition and ability to explain nuanced offerings simply.
• Ability to ramp quickly in new domains, including healthcare and fertility.
• Excellent communication and cross-functional collaboration; comfortable in ambiguous, fast-changing environments.

• Fully remote team distributed across U.S. coasts.
• Leadership team role reporting to the CEO.
• Collaboration tools include Slack, Gmail, Zoom, and similar platforms.
• Culture emphasizes autonomy, output, and mission-driven work impacting the family-building process.
• Equal opportunity employer; encourages applicants from non-traditional and diverse backgrounds.