Leapsome

Head of Growth Marketing and Lifecycle (d/m/f) NYC or Berlin

Germany Remote Lead $4.6k–$10.7k/moest.

Summary

Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. Lead the high-stakes demand engine fueling the global sales organization.
Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success.
Master the Full Buyer Journey: Bridge initial acquisition and customer expansion with lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
Partner for GTM Excellence: Collaborate with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
Proven track record owning pipeline or revenue outcomes, not just lead generation
Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
Hands-on AI fluency and experience embedding AI-tools and agents into marketing workflows
Deep understanding of modern growth metrics, attribution models, and experimentation frameworks
Experience managing multi-million marketing budgets
Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders
Leadership experience building and scaling high-performing growth teams
A builder mentality with high agency and strong execution instincts
Curiosity about buyer behavior and a strong instinct for what improves conversion

Impact: Part of a fast-growing scale-up aiming to reach 2 million people by 2025
Teammates: Diverse and international team
Feedback and recognition: Regular feedback and celebration of successes
Hybrid model: Spend 2 days per week in Berlin office (Tuesdays and Thursdays sponsored lunch days)
Flexible work: Flexible hours and option to work elsewhere for up to 2 months per year
Learning & Development: Yearly development budget of €2,000 and access to Good Habitz
Vacation: 30 days/year plus holidays (40 days with adjusted pay option) plus a sabbatical after 5 years
Health & Wellness: Free Urban Sports Club membership and Oliva subscription
Mental health: 1:1 therapy sessions and related workshops
Corporate benefits: Discounts from partners
Work-from-home stipend: €1,000 one-time
Monthly team activities
Competitive pay and pre-IPO equity

Berlin

€100,000 - €150,000 + Bonus + Equity