Marketing Coordinator

The City of Racine is hiring a Marketing Coordinator to develop and execute marketing, outreach, and community engagement strategies for city programs, services, and events. Reporting to the Communications Director, the role promotes citywide initiatives through creative storytelling, digital media, and community partnerships to increase awareness and participation.

• Create, coordinate, and execute comprehensive marketing plans for City programs and events.
• Coordinate layout and design for social media posts, newsletters, flyers, brochures, and other informational materials.
• Maintain and update website content in alignment with City branding and voice.
• Plan, implement, supervise, and evaluate citywide public events and campaigns in collaboration with all departments.
• Support the Communications Director as a liaison between city departments and the public for communications and engagement efforts.
• Track and analyze the effectiveness of marketing efforts and prepare reports for city leadership.
• Provide support to city departments in developing promotional strategies for services, programs, and initiatives.
• Assist with public inquiries by providing timely and accurate information.
• Serve as secondary point of contact for the department and provide general support to the Communications Director.
• Support crisis communications as needed.
• Assist with administrative tasks for the Communications Director.

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or an equivalent combination of education and experience.
• Preferred experience: 3–5 years of experience in marketing, communications, or community engagement.
• Strong leadership qualities and ability to coordinate multiple projects.
• Excellent oral and written communication skills; ability to effectively engage the public.
• Basic photography, graphic design, video, and visual arts skills.
• Ability to create and post content to the website and social media.
• Knowledge of modern marketing tools, including digital and social media platforms.
• Ability to collaborate with multiple city departments and external partners.
• Strong organizational skills; ability to meet deadlines and manage competing priorities.
• Ability to handle politically sensitive issues with tact and diplomacy.

• Work arrangement: Fully in-person.
• Schedule: May require evening and weekend hours as needed for events or public engagement activities.
• Physical demands: Walking, sitting, standing, lifting/carrying, pushing/pulling, driving, and working under stress; ability to withstand heat and cold in various environments.
• Environment: Indoor and outdoor work; air-conditioned and non-air-conditioned areas; exposure to heat/cold and odors from cleaning products.
• Equipment: Computer, telephone, copy machine, fax machine, office equipment, cell phones, multi-channel two-way radios, van/automobile.
• Other: Equal Opportunity Employer; reasonable accommodations provided in compliance with ADA; job duties may be revised and reliable attendance is expected.