PPC specialist

Monetha is seeking a PPC Specialist to join their team and create and optimize paid advertising campaigns. The role involves developing effective paid channel strategies and managing campaigns across multiple digital platforms on a success-based model.

• Participate in forming effective paid channels strategies
• Contribute to conversion optimization and retention strategies based on shopper behavior analysis
• Create and plan PPC campaigns and A/B tests across digital channels
• Oversee existing campaigns and provide optimization recommendations
• Manage accounts on search platforms such as Google AdWords
• Conduct keyword selection and audience targeting
• Monitor budget and adjust bids for better ROI
• Track KPIs to assess performance and identify issues
• Write attractive copy for advertisements as needed
• Develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Reduce click fraud risks
• Stay updated on PPC trends

• Proven experience as a PPC Manager or digital marketing specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms such as AdWords and Facebook
• Working knowledge of analytics tools including Google Analytics
• Hands-on experience with Google Ads optimization, search query reports, and keyword research
• Data-driven mindset
• Perfect English proficiency

• Full-time presence in office initially, with possibility to work remotely after workflow establishment
• Flexible working hours
• Work with professionals in your field
• Multicultural and diverse environment
• Free parking
• Learning budget
• Sports and leisure benefits
• Possibility to work remotely