CRM manager (iGaming)

Join Add Talent Solutions as a CRM Executive/Email Marketing Manager for a multi-country iGaming product backed by ambitious industry innovators with strong multi-regional presence. In this high-impact role, you will elevate user engagement, increase retention, and drive lifetime value through segmented communications, localized campaigns, and smart automation.

• Implement and execute omnichannel CRM strategy and communications to enhance onboarding, retention, engagement, and monetization across two iGaming brands
• Coordinate and execute multi-channel marketing campaigns using relevant segmentation, personalization, and traffic-specific instruments
• Analyze user behavior and in-platform activity to develop data-driven retention strategies and improve CRM campaign effectiveness
• Implement market-specific CRM approaches tailored to local languages, cultural nuances, and player preferences
• Manage and configure CRM platforms and marketing automation tools across multiple media, channels, and formats
• Segment customer databases to deliver personalized communications and offers
• Collaborate with cross-functional teams including development, marketing, and analytics to align CRM initiatives with business goals
• Research and implement CRM trends in the iGaming sector, bringing innovative mechanics and techniques to campaigns

• 2+ years of experience in CRM Executive or Email Marketing Manager role, ideally in online gaming or dynamic industry
• Deep, hands-on knowledge of Customer Journey Optimization and CRM best practices with proven ability to implement and test strategies across multiple channels
• Expertise in multi-channel engagement strategies, including resolving deliverability and localization issues
• Strong command of A/B testing, campaign optimization, and performance analysis
• Solid skills in CRM platform management, customer segmentation, and personalization tactics
• Ability to manage multiple CRM projects concurrently in fast-paced organization
• English at Intermediate level or higher (written and spoken)
• Preferred: Experience with Customer.io or similar CRM tools, familiarity with predictive analytics and advanced automation platforms, experience designing loyalty programs and retention mechanics, strong creative thinking and problem-solving abilities

Benefits:

• Competitive salary
• Remote work in flexible environment
• 20 working days of paid vacation and education projects
• Great product with software solution
• Opportunity for professional growth, attending top industry events and conferences, and international workshops at competence centers