Instacart
Account Manager
Summary
Instacart is a grocery technology company building ecommerce and advertising solutions for CPG partners. The Account Manager will own pre- and post-sale advertiser success by planning, optimizing, and reporting on campaigns while driving performance outcomes and growth through upsells. The role partners closely with Sales and cross-functional teams to deliver insights and value to advertisers.
What you'll do
Collaborate with the Sales team to build and maintain trusted relationships with CPG advertisers.
Serve as the primary point of contact for pre- and post-sale activities, including media planning, campaign reporting, optimization, and performance management.
Create media plans aligned to partner goals and recommend appropriate Instacart ad product offerings.
Deliver weekly performance reports with optimization recommendations to improve outcomes and hit advertiser KPIs.
Lead recurring CPG cadence calls; present campaign and category insights using a data-driven storytelling approach.
Present category and advertiser-specific business trends, insights, and performance impact.
Proactively identify and pitch cross-sell and upsell opportunities to grow advertiser investment.
Advocate for partners during pilots and internal cross-functional feedback sessions.
Compile campaign wrap reports with follow-ups and actionable takeaways.
Spearhead Quarterly Business Reviews (QBRs) with cross-functional teams and present insights with an analytical mindset.
Develop deep knowledge of Instacart’s full-funnel advertising suite and evolving strategy.
Participate in gap-to-goal planning and manage quota across multiple business units.
Requirements
Undergraduate degree required (BA/BS preferred in business, advertising, commerce, digital marketing, or related field).
3+ years of similar experience in account management, campaign management, or advertiser/client-facing roles.
Proven ability to build strong customer relationships and succeed in an external-facing role.
Intermediate proficiency in Microsoft Excel and Google Workspace (Gmail, Docs, Sheets, Slides).
Experience with Salesforce and Tableau; Mode is a plus.
Knowledge of paid search, display, ad serving, CPG, and/or e-commerce advertising.
Ability to work independently, manage multiple priorities, and take initiative in a fast-paced environment.
Strong attention to detail, organization, problem-solving, and client communication skills.
Comfortable analyzing data and translating insights into client-ready narratives.
Conditions
Remote role under Instacart’s Flex First approach; employees can choose where they work (home, office, etc.) with regular in-person events.
Market-competitive compensation and benefits; pay depends on permanent work location.
Eligible for new-hire equity grant and annual refresh grants.