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YETI

eCommerce Marketing Specialist II

Remote Middle $4.2k–$9.4k/moest.

Summary

YETI is hiring an eCommerce Marketing Specialist II (CRM Email and Marketing Specialist) to drive tactical strategy, execution, and reporting for outbound email and SMS campaigns in the US market. The role partners with MarTech, Creative, and eCommerce teams to deliver data-driven messaging that educates customers and supports conversion through personalized 1:1 experiences at scale.

What you'll do

  • Execute email and SMS campaigns including setup, QA, testing, tagging, and deployment
  • Maintain accurate campaign calendars and ensure cross-functional visibility
  • Perform thorough pre-send QA across devices, links, tracking, and rendering tools
  • Support A/B and multivariate testing for subject lines, creative, send times, and segmentation
  • Pull, organize, and share topline performance data; support campaign reporting
  • Partner with MarTech, Creative, and eCommerce teams to gather and deliver campaign requirements
  • Ensure audience accuracy and correct tracking parameters across all sends
  • Document learnings and contribute to channel optimization initiatives
  • Support list growth tactics, preference center updates, and operational improvements
  • Manage multiple tasks simultaneously with strong attention to detail and timely execution

Requirements

  • BA/BS in Online Marketing, Marketing Communications, or related field, or equivalent combination of education and experience
  • 2+ years of experience in email marketing, digital marketing, or related fields
  • Hands-on experience with an enterprise ESP (e.g., Braze, Bluecore, SFMC)
  • Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies
  • Experience collaborating with multiple teams and stakeholders
  • Knowledge of CRM, customer analysis, and reporting tools (e.g., Tableau, Segment, Google Analytics)
  • High attention to detail with ability to understand the big picture
  • Excellent written and verbal communication skills
  • Ability to independently and creatively problem solve to move projects forward
  • Positive, highly motivated, self-starter mindset

Conditions

  • US market focus; reports to the CRM and Email Marketing Manager

  • Benefits and perks offered by YETI (details referenced in posting)

  • Equal Opportunity Employer; accommodations available upon request

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