Copywriter Brand Journalist

KWSM is a full-service digital marketing agency made up of brand journalists, specializing in integrated strategies across digital marketing, content, PR/influencer marketing, SEO, and advertising. The Copywriter Brand Journalist role creates story-first content across multiple platforms to support client marketing plans and drive leads or sales.

• Tailor copy to different media platforms for maximum impact.
• Research industry news and trends to inform content strategy and identify story angles.
• Conduct interviews to gather information and quotes for content.
• Write engaging copy and captions for visual formats such as social media graphics and videos.
• Produce high-quality written content across platforms (e.g., news-style articles, blog posts, website content, scripts) optimized for SEO best practices.
• Collaborate on sourcing and conceptualizing photos and videos that enhance written content and social posts.
• Review and provide feedback on video/audio content to ensure messaging clarity and alignment with project goals.
• Manage priorities, work self-sufficiently, and meet deadlines across multiple assignments and clients.

• Degree in journalism or English, or equivalent work experience.
• Proficiency with WordPress.
• Proficiency with MailChimp (or similar email marketing platform).
• Proficiency with major social media channels.
• Ability to write for multiple digital formats (blog, web, social, PR, newsletters).
• Strong organization, proactivity, attention to detail, and ability to adapt voice and tone per client/platform.

• Preferred:

  • Experience collaborating on multimedia projects (graphics, reels, videos).

• Work schedule: 9/80 (every other Friday off).
• Hybrid schedule: 3 days in-office and 2 days remote.
• Location: can be based in any KWSM office (California or Georgia).
• Benefits: health insurance, 401(k), paid vacation, 11 paid holidays.
• Career support: internal promotion opportunities, mentoring, professional development, leadership training.
• Employment type noted: full-time salaried in-office position; posting also mentions full-time and part-time positions available.
• Application requirement: completion of a survey as part of the application process; submit resume and writing samples.