Tito's Handmade Vodka
Associate Manager, Influencer Marketing
Summary
Fifth Generation Distilled Spirits, Inc. (Tito's Handmade Vodka and LALO Tequila) is seeking an Associate Manager, Influencer Marketing to lead influencer strategy and execution across both brands. The role owns the influencer program end-to-end, driving brand engagement, cultural relevance, and measurable business impact through creator partnerships across major social platforms.
What you'll do
Design, execute, and continuously optimize influencer programs to drive awareness, engagement, and high-quality content across both brands.
Develop insight-driven creator briefs that translate brand strategy into authentic storytelling aligned with brand voice and positioning.
Build and maintain partnerships with creators, talent agents, managers, and creator networks to foster long-term collaboration and advocacy.
Identify, recruit, onboard, and manage a diverse mix of creators and ambassadors across lifestyle, culture, food & beverage, entertainment, sports, and community niches.
Lead campaigns from concept through execution, including ideation, negotiation and contracting, content approvals, posting schedules, and performance tracking.
Partner with Social, PR, Experiential, Philanthropy, Creative, and Sales teams to align influencer storytelling with seasonal moments, events, and major initiatives.
Analyze campaign performance across reach, engagement, traffic, conversions, and ROI to inform creative direction and program strategy.
Deliver clear reporting that connects influencer activity to business outcomes.
Monitor creator trends, platform changes, and cultural moments to keep content innovative and relevant.
Requirements
Bachelor's degree in Marketing, Communications, Advertising, or a related field.
5+ years of experience in influencer marketing, partnerships, or creator marketing.
Proven ability to develop creative strategies and briefs that drive authentic, high-performing content.
Experience managing and scaling influencer programs with measurable impact.
Ability to build trusted relationships with creators, agents, and managers.
Deep understanding of social platforms and creator content formats.
Strong analytical skills with the ability to translate performance data into action.
Excellent communication, negotiation, and relationship-building skills.
Highly organized with strong attention to detail and budget management.
Located in Austin, Texas.
Preferred: experience in beverage alcohol, CPG, lifestyle, or entertainment brands.
Familiarity with influencer platforms such as CreatorIQ, Aspire, Grin, LTK, Impact, or similar.
Experience working within regulated marketing environments.
Conditions
Location: Austin, Texas.
Compensation: competitive salary plus bonus opportunities.
Insurance: company-paid medical and dental; company-paid life and disability; voluntary insurance plans; pet insurance.
Retirement: 401(k) with company match and profit sharing.
Time off: vacation, sick, and flex time.
Family support: parental leave.
Wellness/benefits: health savings account, lifestyle spending account, financial wellness benefit, employee assistance program.