CRM / Retention Lead

Betviro is seeking an experienced CRM / Retention Lead to drive player retention strategy and LTV growth in the iGaming industry. The role focuses on developing and implementing retention initiatives, optimizing CRM processes, and leading a team of retention managers.

• Develop and implement retention strategies to reduce churn, increase loyalty and LTV
• Optimize CRM segmentation, personalization, and processes
• Launch and scale retention initiatives including welcome/onboarding programs, loyalty programs, and win-back campaigns
• Conduct A/B testing of campaigns and analyze effectiveness of bonuses, promotions, and communications
• Manage all communication channels including email, push, SMS, messengers, and in-app
• Lead a team of retention managers and collaborate with cross-functional teams

• 2+ years of experience in CRM, retention, or database marketing
• Experience in iGaming, betting, or casino industry with proven track record of launching and optimizing retention initiatives
• Proficiency with CRM platforms, Google Analytics, Power BI, Excel, Jira, and Confluence
• Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV)
• Upper-Intermediate+ English proficiency with working proficiency

• Opportunity to impact key metrics including churn reduction, LTV and ARPU increase, and repeat deposit boost
• Lead projects for new CRM implementation and retention analytics development
• Work with international markets (CIS, Africa, MENA)
• Build and manage a retention team
• Implement industry best practices