ASO Specialist (App Store Optimization)

MusConv is seeking an ASO/ASA Specialist to optimize their music app across app stores. The role involves full-cycle textual and visual optimization, competitor analysis, localization, and analytics to drive organic installs and improve app visibility.

• Full-cycle textual ASO optimization: collecting and clustering semantic core, preparing metadata (Title, Subtitle, Keywords, Description) for App Store and Google Play
• Visual strategy development: creating hypotheses for icons and screenshots, developing briefs for designers, and overseeing implementation
• Competitor analysis: monitoring updates, visual strategies, and rankings of key players in the niche
• Localization of app store pages for different countries, accounting for cultural nuances, slang, and trends
• Analytics and reporting: tracking ranking dynamics, measuring impact of updates on conversion rate and organic installs
• App submission and moderation process control

• 1.5-2+ years of experience in ASO, preferably with international markets (Tier-1, LATAM, SEA)
• Deep understanding of App Store and Google Play ranking algorithms
• Proficiency with tools: AppFollow, Sensor Tower, AppTweak, or Asodesk
• Strong analytical skills and confident use of Excel/Google Sheets
• Ability to interpret test results
• English at B2 (Upper-Intermediate) level or higher for working with international semantics
• Strong attention to detail with zero tolerance for metadata errors
• Nice to have: Experience with Apple Search Ads (ASA), understanding of mobile marketing fundamentals, knowledge of App Store moderation processes

Remote position. Experience with international markets and app store optimization required. Project-based work optimizing music app across global markets.