Senior Director, Marketing Strategy

Her Campus Media is a community-powered Gen Z media and marketing ecosystem with multiple youth-focused brands and creator communities. The Senior Director, Marketing Strategy leads strategic pursuits by developing high-quality proposals, RFP responses, and sales enablement materials to grow brand partnerships. This role translates client needs into compelling, executable marketing strategies and narratives across industries.

• Oversee development of custom marketing proposals from ideation through final delivery.
• Translate client needs and RFP requirements into strategic frameworks, campaign strategies, and creative thought starters.
• Guide internal brainstorms and ensure proposals balance creativity with strategic and operational feasibility.
• Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials.
• Ensure services and products are clearly communicated and adaptable for execution across multiple industries (e.g., beauty, fashion, CPG, tech, finance, food/beverage).
• Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral for consistency and efficiency.
• Collaborate on sales enablement roadmap including pitch training, playbooks, and toolkits.
• Partner with cross-functional teams (Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, Activation) to maintain alignment through the proposal process.
• Assist Sales Planning with pre-sale budgeting for proposed custom programs.
• Facilitate handoff between Strategy and Activation teams to maintain integrity of ideas through execution.
• Maintain internal tracking and organizational systems related to proposals and pre-sale KPIs.
• Stay informed on industry, audience, and cultural trends impacting Gen Z/Gen Alpha engagement.
• Translate market and audience insights into actionable guidance for sales narratives and proposal development.

• Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field (preferred).
• 7+ years of professional marketing experience, preferably in integrated marketing across multiple verticals.
• Experience across channels such as digital, influencer marketing, experiential, and integrated marketing.
• 1+ year of people management and leadership experience.
• Proficiency building decks using Google Slides, PowerPoint, or similar proposal software.
• Strong writing, editing, and storytelling skills with ability to simplify complex concepts for client-focused messaging.
• Exceptional organizational skills and ability to manage multiple deadlines simultaneously.

• Work arrangement: Remote within the United States.

• Compensation: Bonus eligible.

• Benefits: Choice of six health insurance plans; dental and vision; 401(k) with company matching; FSA/HSA; life insurance; optional short- and long-term disability; One Medical membership; Health Advocate services; TalkSpace and ClassPass benefits.

• Time off: Flexible PTO; 22+ paid holidays including floating holidays; Summer Fridays.

• Family benefits: 15 weeks of parental leave plus flexible return-to-work.

• Eligibility: Must be authorized to work in the United States; no visa sponsorship.