Content Publicity Coordinator

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, building products and partnerships that connect audiences, content publishers, and advertisers. The Content Publicity Coordinator supports and executes strategic press campaigns for Roku’s Content portfolio (including Roku Originals, The Roku Channel, sports initiatives, and Howdy). The role helps drive impactful media coverage and coordinates communications across internal stakeholders and external partners in a fast-paced entertainment environment.

• Execute and support integrated publicity campaigns across broadcast, trade, radio, and digital media for Roku Originals and Roku’s content portfolio.

• Draft and distribute press materials (e.g., press releases, blog posts) to secure coverage for Roku’s Content business.

• Oversee collateral and reporting materials (coverage reports, go-to-market decks, campaign recaps) for internal stakeholders and external partners.

• Provide executive communications support, including preparation and briefing for media interviews.

• Lead partner communications related to FAST channels and sports licensing deals.

• Serve as a central liaison across talent, agencies, production studios, agents, and internal executives.

• Coordinate press initiatives and experiences (mailers, set visits, etc.).

• Support industry events such as film festivals, screenings, and client events.

• Partner cross-functionally with marketing, social, and content programming teams to align launches.

• Participate in PR planning and strategy ideation for Roku’s content business.

• Coordinate and oversee press events with Roku Originals talent, including travel logistics, glam/styling needs, budget oversight, and on-site execution.

• Studio or agency experience preferred; otherwise 2+ years of industry experience.

• Strong writing, communication, and strategic communications skills with understanding of the media landscape.

• Exceptional organizational skills and ability to manage multiple projects in a fast-paced environment.

• Enthusiasm for pop culture and entertainment.

• Maturity and professionalism to engage with talent and talent representatives on behalf of the company.

• Ability to handle sensitive information with high discretion while maintaining accessibility.

• Location: New York (hybrid work approach).

• Hybrid schedule: In-office Monday–Thursday; Fridays flexible for remote work (role-dependent per office policy).

• Benefits eligible: health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.