Marketing Director

ArboStar is a fast-growing B2B SaaS platform providing business management solutions for the tree care and green industry scaling across North America and internationally. We seek a Marketing Director to own end-to-end marketing strategy, execution, and performance across all channels while leading an established marketing team. This role is responsible for driving high-quality demand generation, strong MQL-SQL conversion, and measurable ROI to directly support business growth.

• Own end-to-end marketing strategy, priorities, and execution across all channels with quarterly and annual planning aligned to company growth goals
• Own core marketing KPIs including lead quality, MQL-SQL conversion, pipeline contribution, and ROI
• Lead, mentor, and manage a marketing team of 8 specialists in paid media, content, PR, partnerships, and supporting roles
• Oversee paid acquisition strategy across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other B2B platforms
• Guide budget allocation and optimization decisions based on funnel performance and revenue impact
• Own PR and partnership strategy including industry associations, media outlets, and strategic collaborators
• Work closely with Sales to align campaigns with lead quality expectations and collaborate with Product on analytics and attribution
• Oversee marketing reporting, dashboards, and performance reviews

• 5+ years of experience in B2B SaaS marketing including team leadership and performance ownership
• Proven experience leading multi-channel demand generation and paid acquisition
• Strong understanding of lead quality, MQL-SQL conversion, and revenue attribution
• Experience managing marketing teams and cross-functional stakeholders
• Strong analytical mindset and decision-making based on data and ROI
• Proven experience managing and optimizing $20,000+ monthly paid media budgets with focus on ROI and lead quality
• English proficiency B2 or higher
• Nice to have: Experience in vertical SaaS, field services, or construction-related industries
• Nice to have: Familiarity with marketing automation platforms and workflow optimization

Schedule & Location: Fully remote work aligned with Kyiv time (14:00-22:00)

Benefits & Perks: Opportunity to work in the green industry supporting arborists and service companies contributing to sustainable ecosystems, competitive salary with performance-based incentives, leadership role with ownership over an established marketing team, direct impact on pipeline growth and company strategy, close collaboration with executive leadership and cross-functional teams