Head of Marketing (Mobile App Product)

Clario is seeking a Head of Marketing to lead growth for a global EdTech mobile product with a proven acquisition engine. This hands-on leadership role involves scaling performance marketing from 7-digit monthly spend to 3x that level in 2026, with a focus on efficiency and creative excellence.

• Define and own overall marketing strategy for subscription-based EdTech mobile app, translating business goals into executable acquisition plans
• Own and optimize product-wide CPA at scale, with Meta Ads as primary growth driver focusing on efficiency and volume
• Scale acquisition through continuous experimentation and testing of new UA channels beyond core setup
• Own marketing performance tracking end-to-end including channel-level KPIs, CPA monitoring and optimization
• Lead, mentor, and grow UA and Creative Production teams with proper resources, tooling, and clear priorities
• Drive team performance through regular feedback, structured evaluations, and individual development plans
• Evaluate, test, and implement new MarTech tools and integrations to improve speed, insight, and scalability

• 5+ years of B2C performance marketing experience (Mobile/Web, Tier-1)
• Previous experience as Head of Performance, UA Lead, Meta Lead, or Creative Marketing Lead
• Proven track record managing 7-figure monthly spends with focus on positive ROI and net profit growth
• Deep expertise in Meta Ads with strong understanding of Google UAC, TikTok, and other UA sources
• Hands-on experience solving complex scaling problems and navigating platform-specific volatility
• Expertise building and optimizing creative production processes with focus on automation and efficient integrations
• Experience leading teams in fast-paced startup environments including hiring, performance management, and building IDPs
• Systematic, data-driven approach to decision-making with strong discovery and hacker mindset

• Monthly bonus system based on key metrics
• Warm and friendly working environment with flexible working schedule
• 20 days off plus paid national holidays, and 12 paid sick days per year
• Medical insurance and health protection programs including COVID-19 and dental coverage
• Continuous professional development and growth opportunities