iGaming Marketing Manager

TrueGroup is seeking a results-driven Marketing Manager to lead all marketing efforts for online casinos. You will be responsible for planning, executing, and optimizing multi-channel marketing strategies with a focus on user acquisition, retention, and brand visibility. This role requires both strategic thinking and hands-on execution across SEO, SMM and other digital channels.

• Work with multiple strong brands, ensuring consistent growth and brand positioning
• Build integrated marketing funnels connecting SMM, B2C channels, email marketing, and influencer marketing
• Manage partnerships with influencers and media personalities to amplify brand reach
• Handle partnerships and sponsorships, ensuring quality brand representation and defending brand interests in negotiations
• Work closely with the retention department to build joint conversion funnels and customer journey optimization
• Develop and manage the overall marketing strategy for all digital channels
• Oversee and coordinate the work of SMM, SEO, and content creation teams
• Plan and manage campaigns across social media, affiliate platforms, and email
• Monitor KPIs, user acquisition cost (CAC), LTV, and other key metrics
• Collaborate with design and content teams to maintain consistent brand messaging
• Keep up with iGaming trends, competitors, and emerging channels

• 3+ years of experience in digital marketing, ideally in iGaming
• Strong understanding of SEO, SMM, performance marketing, and CRM tools
• Excellent project management and multitasking abilities
• Fluent English (written and spoken); additional languages a plus
• Strong analytical skills and data-driven decision-making mindset
• Solid understanding of the iGaming industry is essential with experience in esports or sports betting
• Nice to Have: Previous experience with European markets, understanding of responsible gaming principles and advertising compliance, creative thinking and good eye for design and branding

• Flexible working hours and remote work setup
• Unlimited vacation days and paid sick leave
• Competitive compensation reflecting skills and expertise
• Employee referral bonus and gifts for special occasions
• 50% financial support for learning expenses
• Positive atmosphere with respect and belonging
• Team-building activities
• Wellness benefits including yoga classes and gym memberships
• Co-working space reimbursement available