Senior Director, Marketing Strategy

Her Campus Media is a community-powered Gen Z media and marketing ecosystem serving leading brands through end-to-end Gen Z marketing strategies and campaigns. The Senior Director, Marketing Strategy leads strategic pursuits by developing high-quality proposals, presentations, and client-facing RFP responses to drive growth in brand partnerships. This role ensures compelling storytelling and feasible strategies across multiple industry verticals.

• Oversee custom marketing proposal development from initial ideation through final delivery.
• Translate client needs and RFP requirements into strategic frameworks, campaign strategies, and creative thought starters.
• Lead internal brainstorms and ensure proposals balance creativity with strategic and operational feasibility.
• Own brand messaging and storytelling across RFPs and sales materials, adapting offerings across industries (e.g., beauty, fashion, CPG, tech, finance, food/beverage).
• Design and customize proposal templates, presentation decks, client intro materials, and branded collateral for consistency and efficiency.
• Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits.
• Partner with Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation to ensure alignment throughout the proposal process.
• Support Sales Planning with pre-sale budgeting for costs associated with custom programs.
• Facilitate handoff between Strategy and Activation to maintain idea integrity through execution.
• Maintain internal tracking and organizational systems related to proposals and pre-sale KPIs.
• Monitor industry/audience/cultural trends impacting marketing strategy and Gen Z/Gen Alpha engagement.
• Convert market and audience insights into actionable guidance for sales narratives and proposal development.

• Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field (preferred).
• 7+ years of professional marketing experience, preferably integrated marketing across multiple verticals (digital, influencer, experiential, integrated marketing).
• 1+ year of people management and leadership experience.
• Experience building decks; proficiency with Google Slides, PowerPoint, or similar proposal-building tools.
• Strong writing, editing, and storytelling skills; ability to simplify complex concepts for client-focused messaging.
• Exceptional organizational skills and ability to manage multiple deadlines simultaneously.

• Location: Remote within the United States.

• Compensation: $110k–$120k salary range plus bonus eligibility.

• Benefits: Performance bonuses; choice of six health insurance plans; dental and vision; 401(k) with company match; flexible PTO; 22+ paid holidays (including floating holidays); 15 weeks parental leave with flexible return-to-work; Summer Fridays; FSA/HSA; life insurance; optional short- and long-term disability; free One Medical membership; Health Advocate services; TalkSpace and ClassPass benefits.

• Work authorization: Must be eligible to work in the U.S.; no visa sponsorship.