TikTok Social Manager

Airbnb is a global travel and experiences platform focused on helping guests connect with communities through unique stays and experiences. The TikTok Social Manager will shape Airbnb’s presence on TikTok by creating platform-native content and driving cultural relevance. The role blends creative production, trend fluency, and performance insights to grow engagement and brand affinity.

• Ideate, conceptualize, and create TikTok-native content for Airbnb’s owned channel
• Partner with internal teams and external creators to develop original TikTok-specific content
• Concept, capture, edit, and publish content in real time around cultural moments and brand opportunities
• Maintain an evolving understanding of TikTok trends, formats, algorithm dynamics, and audience behavior
• Identify creators and cultural leaders and translate insights into new formats, recurring series, and creative territories
• Develop repeatable content frameworks that build brand equity beyond trend participation
• Own accurate, timely publishing and real-time community engagement on TikTok
• Lead TikTok-first thinking across key campaigns and brand moments
• Partner with analytics teams to measure impact, extract insights, and refine strategy and creative output

• 5–8 years of experience in social media with significant hands-on TikTok expertise
• Experience personally managing or significantly growing a TikTok account (brand, creator, or personal)
• Proven track record building and growing a highly visible brand social channel
• Deep understanding of TikTok formats, editing styles, algorithm behavior, and creator culture
• Ability to move quickly from idea to execution, including filming, editing, and publishing
• Strong creative instincts and ability to generate original ideas quickly
• Proficiency with TikTok-native creation and editing tools
• Experience working with creators, influencers, and production partners
• Strong cross-functional collaboration and stakeholder management in fast-moving environments
• Excellent writing and verbal communication skills; exceptional attention to detail
• Working knowledge of social listening and measurement tools (e.g., Sprinklr)

• Location: United Kingdom (city not specified)

• Compensation: Annual base pay range £70,000–£85,000 GBP (role level may vary); base pay depends on factors like experience and market

• May be eligible for bonus, equity, benefits, and Employee Travel Credits

• Commitment to inclusion and belonging; encourages diverse applicants