Content Creator (Social Media)

Praytell is a creative communications agency creating integrated, culture-shaping campaigns across social, earned, digital, experiential and emerging platforms. The Content Creator (Social Media) will create platform-native content and help manage brand communities in real time, partnering with creative, strategy and account teams. This role reports to a Creative Director and can be based in New York, Los Angeles, or Chicago (with flexible/remote options within the US).

• Create high-performing, platform-native social content end-to-end (concepting, capturing, editing, and publishing) using design, mobile shooting, editing, and copywriting skills.
• Translate trends, cultural signals, and platform changes into authentic creative strategies and timely content.
• Apply platform best practices to strengthen content performance, boost engagement, and increase visibility.
• Collaborate with creative, strategy, design, and account partners to develop concepts and deliver work aligned to brand and campaign objectives.
• Experiment with new storytelling formats, visual styles, editing approaches, and creator-led techniques to evolve the craft.
• Integrate AI tools into workflows to support ideation and streamline production.
• Draw inspiration from creators, comment sections, niche communities, and internet subcultures to generate culturally aware ideas.
• Manage fast-paced, high-volume content projects and associated assets while maintaining quality.
• Support community through thoughtful engagement and daily social management.

• 3–5 years of experience creating social-first content and managing communities (ideally in a creative or social agency environment).
• Fluency across major social platforms and understanding of what resonates with different audiences.
• Ability to concept, write, produce, and edit short-form social media content.
• Comfort filming and editing short-form social video in-app (e.g., TikTok, Instagram, YouTube Shorts).
• Strong understanding of platform best practices, performance signals, and real-time social behaviors.
• Proven cultural awareness and ability to translate trends into brand-right, native-feeling creative.
• Cross-functional collaboration skills and clear communication of concepts.
• Sound creative judgment for when content should be scrappy vs. polished under fast timelines.
• Experience experimenting with generative AI and using it to accelerate creative work.
• Personal qualities: ambitious, adaptable, meticulous, creative problem-solver, inquisitive, collaborative, honest/ethical, and committed to DEI&B.

• Location options: New York, Los Angeles, or Chicago; flexible work locations within the US (remote is acceptable).
• Benefits include medical, dental, and vision coverage.
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide (parent company).
• Traditional and Roth 401(k) options with annual employer contribution based on company performance.
• Flexible Time Off (FTO), company holidays, and mental health days.
• Flex Fridays (meeting-free Fridays for focused work and wellbeing).
• Employee Assistance Program (EAP) with mental health, family, career, legal, and financial support.
• Paid parental leave and fertility support.
• Training and team-building programs; company offsite (Camp Praytell) eligibility based on start date.
• Interview process noted as 4–6 weeks; possible paid take-home test via electronic gift card; target start date April 2026.