Director, Social Media

Savage X Fenty is a culturally iconic brand seeking a Director of Social Media to define the vision, strategy, and execution of its global social ecosystem. The role elevates culturally relevant, platform-native content and drives measurable brand and business impact across key channels. This highly visible position reports to the SVP, Brand Marketing and is designed for a fast-moving, hands-on social leader.

• Own and evolve a global social media strategy across channels, balancing a centralized brand point of view with cultural relevance across key international markets.

• Define clear roles by platform (Instagram as flagship, TikTok for cultural relevance and momentum, YouTube and Pinterest for storytelling and inspiration).

• Lead Instagram strategy end-to-end, innovating across Reels, Stories, Broadcast Channels, and emerging features.

• Translate brand strategy into social-first content ideas, formats, and series native to each platform.

• Stay hands-on in execution by shaping concepts, writing briefs, and providing clear, actionable feedback.

• Partner with Brand, Creative, and PR teams to shape ideas early and ensure platform-right, narrative-aligned content.

• Apply strong judgment to balance speed vs. polish while protecting brand integrity.

• Bring deep TikTok expertise; react quickly to cultural moments, conversations, and trends with a real-time mindset.

• Drive experimentation, iteration, and originality on emerging platforms.

• Support cross-brand initiatives and external collaborations, ensuring integrated, culturally relevant, platform-native social presence.

• Lead, develop, and grow the social team; set standards for quality, speed, and collaboration.

• Drive measurable impact via engagement, audience growth, cultural relevance, and contribution to broader marketing objectives.

• 8–12+ years of experience in social media, digital content, or cultural marketing.

• Deep expertise in TikTok; strong experience across Instagram and YouTube; familiarity with Pinterest as an inspiration platform.

• Exceptional taste and creative judgment with a track record of elevating content quality and relevance.

• Strong understanding of fashion and intimates, with ability to represent women’s and men’s categories within a cohesive brand world.

• Strong instinct for visual language (fashion, styling, casting, content selection) in partnership with creative teams.

• Proven ability to turn strategy into execution and move work out quickly.

• Experience building or significantly evolving a social function or team.

• Strong cross-functional collaboration skills with brand, creative, PR, and growth partners.

• High cultural fluency and intuition for what resonates in the moment.

• Comfort operating in a fast-paced, high-visibility environment.

• Location: Hybrid work schedule; role based at the El Segundo headquarters.

• Benefits and perks include discretionary paid time off, Summer Fridays, healthcare plans, employee discounts, 401(k), annual bonus program, and an equity program (role-dependent), plus additional total rewards offerings.