Media Relations Specialist

Pandora, the world’s largest jewellery brand, is hiring a Media Relations Specialist to support the North America marketing team across consumer and corporate media relations, public affairs, and external communications. Reporting to the Senior Manager of Media Relations and Public Affairs, this role helps strengthen Pandora’s public image and drive brand awareness and desirability across the region.

• Support the development and execution of Pandora’s North American PR strategy to drive brand awareness and desirability.

• Draft press materials such as press releases, media alerts, messaging documents, and media pitches.

• Support earned media outreach and cultivate relationships with consumer and corporate media and key industry contacts.

• Identify and coordinate corporate media opportunities with local and global teams; support briefing materials and key messaging.

• Support speaking and visibility opportunities for NAM and Global leadership, including logistics and materials.

• Manage incoming editorial requests and support pitching to media outlets.

• Coordinate product sample sends and track editorial placements and requests.

• Collaborate with marketing, events, and VIP teams on brand activations that include media presence or press coverage.

• Support press opportunities tied to local and global talent and brand initiatives.

• Track and report media coverage; create weekly, bi-weekly, and monthly recaps for PR-led initiatives.

• Coordinate with agencies in the U.S. and Canada on campaign, seasonal, and brand-building efforts.

• Partner with paid media to support amplification and maximize earned visibility.

• Support local philanthropic and community initiatives and identify equity-building opportunities (including sustainability priorities).

• Support crisis communications and risk mitigation in partnership with the Global Corporate team.

• 5–8+ years of experience in public relations, media relations, public affairs, communications, or related fields, including brand reputation management.

• Experience supporting PR campaigns and media outreach for retail, fashion, or FMCG, with understanding of consumer behavior and competitive brand positioning.

• Proven ability to pitch media, secure coverage, draft press materials, and support storytelling across earned channels.

• Experience working in a global or matrixed organization and collaborating cross-functionally across regions.

• Strong understanding of the North American media landscape and public affairs environment; ability to tailor global messaging to regional needs.

• Excellent written and verbal communication skills, including preparing briefing materials for senior leaders.

• Highly organized, detail-oriented, and able to manage multiple deadlines in a fast-paced environment.

• Location: New York (Pandora NAM offices referenced in New York & Baltimore).

• Compensation: Robust compensation package including base and bonus.

• Retirement: 401(k) plan.

• Benefits: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D.

• Perks: Anniversary gift cards, recognition program, and product discounts.

• Growth: Learning & development programs, continuous feedback, LinkedIn Learning, tuition reimbursement.

• Time off: PTO package including Vacation, Personal, Sick, Celebration days, and Paid Holidays.