Social Media Manager

Pink Palm Puff is a fast-growing ecommerce fashion brand with a strong digital presence and engaged community. The Head of Social Media will lead social strategy, content direction, and platform growth across key channels. This role ensures social execution aligns with business priorities, product launches, and brand evolution.

• Develop and lead the overall social media strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Ensure content aligns with brand positioning, product launches, and business priorities while driving growth, engagement, and visibility.
• Monitor trends and platform changes; identify opportunities to expand reach and improve performance.
• Oversee the full content lifecycle: ideation, planning, production, publishing, and creative direction.
• Build and manage structured content calendars aligned with launch timelines and ensure timely execution.
• Coordinate with internal and external partners (photographers, videographers, editors) to deliver content.
• Lead influencer and creator partnerships, including outreach, campaign management, delivery, and posting.
• Track influencer performance and optimize partnership strategy.
• Oversee community engagement; ensure timely responses to comments and messages and maintain consistent brand voice.
• Monitor brand sentiment and strengthen community relationships.
• Track and analyze performance metrics (growth, engagement, reach, conversion impact) and report insights to leadership.
• Collaborate cross-functionally with marketing, product, and leadership; align social timelines with paid campaigns, activations, launches, and events.

• Minimum 5 years of social media experience within an ecommerce fashion or beauty brand.
• Proven experience scaling social media accounts and driving meaningful growth.
• Strong understanding of major social platforms (especially Instagram and TikTok) and emerging channels.
• Experience managing content production and influencer/creator partnerships.
• Strong organizational and project management skills.
• Excellent communication and leadership abilities.
• Ability to work independently in a fast-paced remote environment.
• Experience with social media scheduling and analytics tools.
• Working knowledge of Google Suite and Microsoft Suite.
• Experience coordinating content production workflows.

• Remote work environment.
• Equal opportunity employer with an inclusive and accessible hiring process; accommodations available for candidates with disabilities.
• AI tools are not used to screen, assess, or select applicants; hiring decisions are made by people.