Email Marketing Specialist (Testora, MyGrowth)

Gismart is seeking an Email Marketing Specialist to develop and own the omnichannel CRM strategy for Testora and MyGrowth, personal development apps. The role focuses on converting free users into paid customers through email and push notification campaigns, with emphasis on automation, testing, and data-driven optimization.

• Develop and own omnichannel CRM strategy across email and push notifications for converting free users to paid customers
• Design, implement, and maintain scalable automation workflows including user segmentation, lifecycle logic, and personalization
• Execute end-to-end omnichannel campaigns: planning, asset coordination, workflow setup, approvals, scheduling, QA, and deployment
• Drive continuous optimization through A/B and multivariate testing of timing, segmentation, messaging, offers, and subject lines
• Analyze campaign performance and iterate strategy based on data-driven insights
• Collaborate with copywriters, designers, data analysts, product marketing managers, and product owners to align CRM initiatives with business goals

• 2+ years of experience in digital or lifecycle marketing with focus on building and optimizing automation workflows
• Hands-on experience with email and/or push notifications for mobile and web products, including lifecycle and transactional use cases
• Proven experience designing, executing, and analyzing A/B and multivariate experiments
• Experience working with at least one major ESP or marketing automation platform
• Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization
• Confident use of analytical and database tools to evaluate campaign performance
• Ability to collaborate effectively with cross-functional teams
• Strong written communication skills in English (Upper-Intermediate or higher)
• Plus: Experience in wellness/health & fitness domain, both email and push notifications, monetizing web traffic, subscription business models, and launching CRM initiatives from scratch

Remote-First Culture: Flexible working schedule, work anywhere globally or from corporate hubs

Compensation & Benefits: 50% coworking space compensation, 6 fixed public holidays + 5 additional choice holidays, 100% sick leave compensation

Health & Wellness: Partial medical insurance, sports activities, therapy costs coverage

Equipment: Full equipment provision or maintenance cost coverage

Learning & Development: 70% coverage for professional development courses, 100% coverage for corporate English courses

Time Off: 18 working days paid vacation + 3 personal days yearly, plus 1 extra day per year of tenure

Team Building: Corporate events and in-person meetups across Gismart hubs