Event Marketing Manager

Carrot is a global fertility and family care platform supporting members across the full spectrum of family-forming care in over 170 countries. Carrot is hiring an Event Marketing Manager to support global event strategy and execute high-quality in-person and virtual experiences that strengthen brand presence, generate pipeline, and deepen engagement with prospects, clients, and partners.

• Support end-to-end planning and execution of event programs (sponsored conferences, trade shows, hosted experiences, virtual events) from initial brief through post-event wrap-up.
• Coordinate timelines, budgets, venue and vendor logistics, shipping, and on-site details to deliver events on time and within budget.
• Partner cross-functionally with Sales, Product Marketing, Demand Generation, Brand, Customer Success, and RevOps to align goals, audiences, messaging, and follow-up plans.
• Support pre- and post-event campaigns, including invitations, email nurtures, and sales enablement materials.
• Serve as a primary on-site/virtual point of contact during events, troubleshoot issues in real time, and represent Carrot’s brand and mission.
• Maintain event calendars, project plans, run-of-show documents, and checklists.
• Manage registration and attendee lists, monitor outreach and follow-up, and report on event outcomes and impact.

• Bachelor’s degree.
• 3–5 years of event or field marketing experience (ideally in B2B SaaS, healthcare, HR technology, or benefits).
• Hands-on experience coordinating in-person and virtual events, including logistics, vendors, and on-site execution.
• Experience supporting events tied to measurable pipeline or revenue outcomes.
• Familiarity with Salesforce or similar CRM tools for lead capture and campaign tracking.
• Strong project management, organization, and attention to detail; ability to manage multiple events/workstreams simultaneously.
• Strong written and verbal communication and cross-functional collaboration skills.
• Comfort working with budgets, contracts, and basic reporting for event ROI measurement.
• Experience in fast-paced, high-growth environments with shifting priorities.
• Willingness to travel based on the event calendar.

Preferred:

• Experience with event tools/platforms (e.g., Splash, Cvent, or similar).
• Healthcare or benefits background.
• Experience with executive programs, customer events, or small-format experiences (roundtables, dinners).
• Ability to create/adapt basic event collateral with design/brand partners.
• Basic understanding of lead scoring, funnel stages, and list data hygiene/scrubbing best practices.

• Global event role with travel required based on the event calendar.
• Total Rewards package including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, and family-forming assistance.
• Base salary range listed as $88,000–$103,000 per year (starting base; varies by skills and experience).