Earned Media Assistant

Bloomingdale’s is hiring an Earned Media Assistant to support strategic external communications that build brand awareness and cultural relevance across fashion, retail, and lifestyle media. The role helps execute earned media initiatives and contributes to storytelling around launches, events, store milestones, and seasonal campaigns.

• Support the planning and execution of earned media strategies across product launches, events, store milestones, major campaigns, and philanthropic initiatives.

• Create and assist with press materials such as press releases, pitches, story angles, briefing documents, fact sheets, gift guides, and presentation decks aligned to the brand voice.

• Maintain media, influencer, and tastemaker lists and support targeted outreach to fashion, lifestyle, trade, consumer, and broadcast outlets.

• Act as a liaison for vendor and brand partners, coordinating media information flow with internal teams.

• Collaborate with cross-functional teams (Fashion Office, Marketing, Social Media, Visual, Buying) to align PR efforts with business priorities.

• Coordinate media interviews for senior leadership and Fashion Office partners, including scheduling and preparation materials.

• Support regional and branch store PR needs, including local media requests and coverage tracking.

• Monitor and track media coverage, maintain reporting, and stay current on cultural trends and emerging media platforms.

• Bachelor’s degree from a four-year college or university.

• 1–2 years of relevant experience in public relations, communications, media, or a related field (including internships).

• Strong written and verbal communication skills with high attention to detail.

• Highly organized; able to manage multiple priorities and meet deadlines in a fast-paced environment.

• Collaborative, proactive, and comfortable working across teams and levels.

• Creative, solution-oriented mindset; interest in building media, industry, and influencer relationships.

• Flexibility to support varying schedules based on department and company needs.

• May be eligible for performance-based incentives/bonuses.

• Benefits may include 401(k), medical/vision/dental/life/disability insurance options, PTO accruals, and holidays (eligibility requirements may apply).

• Office-related physical requirements include prolonged sitting, occasional standing/walking, continuous computer use, and ability to lift up to 15 lbs.

• Schedule flexibility may be required based on department and company needs.