Social Media Coordinator

Emerest Companies is a fast-growing portfolio of healthcare and services brands building a modern, digitally forward presence across its organizations. The Social Media Coordinator will lead day-to-day social media execution across multiple Emerest brands to drive cohesive storytelling and measurable growth in engagement and audience acquisition.

• Develop and maintain a monthly cross-brand social editorial calendar.
• Conduct competitive research, benchmarking, messaging refinement, and audience identification.
• Create, edit, publish, and optimize content across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Maintain a cohesive brand voice across sub-brands while preserving distinct positioning.
• Evaluate new platform opportunities and recommend channel expansion strategies.
• Travel between NYC office locations to capture content and highlight operations; occasionally travel out of state for events and initiatives.
• Capture and edit photo/video content to support real-time storytelling and document culture, caregiver stories, and executive initiatives.
• Coordinate with internal stakeholders to align content and initiatives; collaborate on paid social campaigns and budget alignment.
• Monitor and analyze key performance metrics; produce monthly reporting dashboards with actionable insights.
• Optimize content strategy based on performance data and platform trends; present current social media best practices.
• Respond to comments and direct messages; monitor brand reputation and support review management and digital presence consistency.

• Education: BA/BS in Marketing, Communications, Business, New Media, Public Relations, or related field.

• Experience: 1–3+ years in social media marketing or content implementation with demonstrated success growing engagement, reach, or follower base.

• Platform management: Proven experience managing Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Tools: Experience with analytics tools (e.g., Meta Business Suite, LinkedIn Analytics) and social publishing tools (Later App).

• Creative skills: Strong copywriting plus content editing skills using tools such as CapCut and Canva.

• Capability to manage multiple brand identities; strong analytical and problem-solving skills.

• Communication: Excellent communication skills and comfort engaging with executive stakeholders.

• Work style: Comfortable with hybrid structure including regular local travel; able to thrive in a fast-paced, evolving environment.

• Work arrangement: Hybrid role with remote flexibility.

• Travel: Regular travel to company office locations throughout NYC; occasional out-of-state travel for events and initiatives.

• Benefits (eligible employees): Medical, dental, and vision insurance; Aflac supplemental insurance; 401(k) retirement plan; paid time off; professional growth opportunities; mission-driven work environment.