TikTok Social Manager

Airbnb is seeking a TikTok Social Manager to help shape how the brand shows up on TikTok through authentic, platform-native storytelling about travel, culture, and belonging. This role combines creative production, cultural fluency, and deep TikTok expertise to grow and evolve Airbnb’s presence and impact on the platform.

• Ideate, conceptualize, and create TikTok-native content for Airbnb’s owned channel.
• Partner with internal teams and external creators to develop original TikTok-specific content.
• Concept, capture, edit, and publish content in real time around cultural moments and brand opportunities.
• Maintain an up-to-date understanding of TikTok trends, formats, algorithm dynamics, and audience behavior.
• Identify creators and cultural leaders and translate insights into new formats, recurring series, and creative territories.
• Develop original, repeatable content frameworks that build brand equity beyond trend participation.
• Own accurate, timely publishing and real-time community engagement on TikTok.
• Lead TikTok-first thinking across key campaigns and brand moments.
• Partner with analytics teams to measure impact, extract insights, and refine strategy and creative output.

• 5–8 years of experience in social media with significant hands-on TikTok expertise.
• Proven track record of building and growing a highly visible brand social channel.
• Deep understanding of TikTok’s ecosystem (formats, editing styles, algorithm behavior, creator culture).
• Strong creative instincts with the ability to generate original ideas quickly.
• Ability to move quickly from idea to execution (filming, editing, publishing).
• Proficiency with TikTok-native creation and editing tools.
• Experience working with creators, influencers, and production partners.
• Experience supporting high-visibility campaigns with strong cross-functional collaboration.
• Excellent writing and verbal communication skills.
• Exceptional attention to detail and execution; ability to manage multiple stakeholders in fast-moving environments.
• Working knowledge of social listening and measurement tools (e.g., Sprinklr).

• Work arrangement: US – Remote Eligible; may include occasional work at an Airbnb office or attendance at offsites as agreed with the manager.

• Eligibility: Must live in a US state where Airbnb, Inc. has a registered entity (some states excluded; list subject to change).

• Compensation: Base pay range $139,000–$163,000 USD annually; may be eligible for bonus, equity, benefits, and Employee Travel Credits.