Brand Manager

TrueGroup is seeking an experienced Brand Manager to develop and implement brand strategy for their affiliate program in the gambling industry. The role focuses on shaping brand positioning, creating marketing campaigns, and driving partner and customer engagement through strategic brand promotion.

• Development and implementation of brand strategy for the Affiliate Program
• Positioning of the company brand on digital resources
• Formation of creative solutions, concepts, and ideas for brand promotion
• Responsibility for brand promotion, USP definition, and creation of triggers to involve partners and customers
• Carrying out marketing research and analyzing competitors
• Carrying out marketing campaigns aimed at creating a brand image
• Interaction with other departments to achieve marketing and brand strategy
• Analysis of the effectiveness of campaigns and achievement of KPI

• Experience in the same role in the iGaming industry for at least 2 years with successful cases of brand promotion
• Knowledge of affiliate marketing and Gambling sphere
• Audience analysis, insight search, positioning, audience segmentation, and formation of key messages
• Basic knowledge and understanding of SEO
• Organizational skills, creative mindset, and good writing skills
• English Upper-Intermediate or higher level

• Flexible working hours and remote work setup
• Unlimited vacation days and paid sick leave
• Competitive compensation reflecting skills and expertise
• Employee referral bonus and gifts for special occasions
• 50% financial support for learning expenses
• Positive atmosphere with respect and belonging
• Team-building activities
• Wellness benefits including yoga classes and gym memberships
• Co-working space reimbursement