User Acquisition Manager (Meta Ads)

Toogeza, a Ukrainian recruiting company, is seeking an experienced User Acquisition Manager for one of their tech startup clients. The role focuses on planning, launching, optimizing, and scaling Meta Ads campaigns with emphasis on CPA and ROAS metrics.

• Plan, launch, optimize, and scale Meta Ads campaigns with focus on CPA and ROAS
• Run continuous A/B tests on creatives, audiences, placements and develop growth hypotheses
• Analyze marketing and product metrics such as LTV, ARPPU, ARPU, churn, and retention
• Manage and scale budgets across Tier 1 GEOs
• Work closely with creative team to brief, test, and scale winning creatives
• Participate in development of marketing strategy with the team
• Research and launch new traffic channels including TikTok and AppLovin

• 2+ years of hands-on experience with Meta Ads
• Proven experience managing $500k+ monthly budgets per product
• Mandatory 2+ years experience with subscription-based B2C products
• Strong performance mindset with clear focus on CPA and ROAS
• Experience scaling paid social campaigns in Tier 1 markets
• Solid understanding of key metrics: CPA, ROAS, ARPPU, LTV, churn
• Confident use of analytics and reporting tools: GA, Looker Studio, GTM, Sheets
• Self-starter with strong ownership, accountability, and result-driven thinking

• Unlimited vacation policy
• Flexible working hours with ability to choose your own schedule
• Work with profitable, scaling product
• Access to large pool of winning creatives ready to be scaled
• Skilled and experienced creative team support
• Real impact on product growth, not just campaign execution