Product Marketing Manager, Brand Planning

TikTok is seeking a Product Marketing Manager, Brand Planning on the Brand Innovation team to set and execute go-to-market strategy for planning and forecasting solutions, including proprietary planner and API offerings. This role partners with sales, product, partnerships, and business marketing to drive adoption, develop positioning, and inform product direction through market and user insights.

• Define the go-to-market strategy for TikTok Brand Innovation solutions, focusing on adoption of internal and external planning/forecasting tools (including planner and API solutions).

• Partner with Sales leadership and Global Responsibility Marketing to set long-term objectives and build product strategies and operational plans for TikTok Planner and RC API.

• Collaborate with cross-functional teams (sales, product management, partnerships, business marketing) to develop and execute GTM plans.

• Create sales enablement materials and drive adoption with both external and internal users.

• Lead trainings for internal stakeholders to communicate the value proposition and nuances of the product suite.

• Work closely with sales teams and clients to synthesize market needs, size opportunities, and identify product pain points to influence product development and roadmap.

• Research and evaluate internal/external user behavior and market trends (including competitive) and apply insights to overall strategy.

• Build deep understanding of TikTok advertising and planning products and leverage them to help customers achieve goals.

• BA/BS degree or above.

• 3+ years of product marketing or product management experience with digital/social advertising products.

• 1+ years of experience in the digital advertising industry, ad measurement, or advertising planning and forecasting.

• Strong knowledge of sales and marketing processes.

• Ability to build compelling narratives and simplify messaging for different audiences.

• Preferred: fast learner with sound judgment and original thinking.

• Preferred: commercial mindset with experience building business cases from market research and analysis.

• Preferred: excellent communication, organizational, and analytical skills; ability to juggle multiple stakeholders.

• Compensation: base salary range listed as $103,200–$244,889 annually (varies by city, qualifications, skills, experience, and location); role may be eligible for discretionary bonuses/incentives and restricted stock units.

• Benefits (may vary by employment nature and country): day-one medical, dental, and vision insurance; 401(k) with company match; paid parental leave; short- and long-term disability; life insurance; wellbeing benefits.

• Time off: 10 paid holidays/year, 10 paid sick days/year, and 17 days of Paid Personal Time (prorated upon hire with accrual increasing by tenure).

• Accommodation: reasonable accommodations available during recruitment for eligible reasons.

• Legal note (Los Angeles County/unincorporated): employment consideration in line with Fair Chance ordinances; conditional offer may be impacted for specific duty-related reasons involving client contact, confidential information/IT access, and judgment.