Senior Director of Brand Marketing

SBH Fashion is hiring a Senior Director of Brand Marketing to help drive the next phase of brand growth. Reporting to the Head of Brand Marketing, this leader will support the Brand Marketing team during the Head of Brand’s maternity leave and translate brand vision into cohesive, high-impact campaigns. The role partners across creative, social, PR, partnerships, community, and content to elevate storytelling and execution across all brand touchpoints.

• Partner with the Head of Brand Marketing to shape and execute overarching brand strategy.
• Translate brand vision into integrated marketing initiatives and campaigns.
• Ensure consistency and excellence across brand expressions and customer touchpoints.
• Lead seasonal and campaign planning across channels.
• Lead Senior Managers and below within the Brand Marketing team; mentor and develop team members.
• Drive alignment across creative, social, PR, influencer, and partnerships initiatives.
• Establish workflows, priorities, and accountability structures.
• Own integrated campaign execution from concept through launch; manage timelines, deliverables, and brand standards.
• Partner cross-functionally with Performance Marketing, Product, and Operations to deliver campaigns.
• Improve cross-team planning rhythms and operational efficiency; identify opportunities to amplify campaigns across channels.
• Quarterback tentpole sales and high-volume moments throughout the year.
• Identify opportunities to expand brand reach and cultural relevance; champion creative innovation while maintaining brand consistency.
• Use insights and data to refine brand marketing approaches and align brand with performance outcomes.
• Build scalable systems, processes, and planning frameworks; prioritize initiatives based on business impact.
• Support budget planning and resource allocation; serve as an escalation point for cross-functional challenges.

• 8–12+ years of experience in brand marketing, integrated marketing, or creative marketing leadership.
• Experience managing multidisciplinary brand or creative teams.
• Strong background in campaign development and execution.
• Proven ability to operate at both strategic and tactical levels.
• Preferred experience in consumer, lifestyle, DTC, or premium brand environments.
• Exceptional organizational and communication skills.
• Highly collaborative leadership style.
• Ability to thrive in a fast-paced, evolving company.

• Supports the Brand Marketing team while the Head of Brand Marketing is on maternity leave.
• Salary range stated: $175,000–$200,000 per year.