Vice President Marketing

Summary

**Pressed Juicery is growing and hiring a Vice President of Marketing to be the operational and executional leader of the Marketing Team and the Chief Marketing Officer’s right hand!** **About Pressed Juicery** Pressed Juicery is at the forefront of the wellness movement, making healthy living as convenient and delicious as possible. With a thriving company\-owned retail presence, rapidly growing digital business, and breakout momentum across partners like Costco, Target, and Sprouts, Pressed is shaping a powerful omnichannel ecosystem that meets consumers where they live, shop, and discover new favorites. Fueled by community, passion, and growth, we’re building a brand that inspires loyalty, sparks conversation, and sets the pace for the next wave of better\-for\-you beverages. **Our Mission** Pressed Juicery’s mission is to empower your wellness journey. **Our Workplace Culture** * We embrace diversity, equity, inclusion, and belongingness! * We speak up with radically candid communication. * We wholeheartedly support personal and professional growth. * We believe mistakes can be valuable and lead to continuous improvement. * Lastly, we value excellence and strive to achieve greatness in all we do! **Our Values** * Community \- as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. * Passion \- curious and humble, we inspire people to make healthy choices. * Growth \- pursuing wellness with intention, we create and embrace good energy. **Our Benefits** * 401k match * 13 paid holidays * 3 weeks of vacation time * 8 Pressed Days (additional time off!) * Medical, dental, and vision insurance * Flexible Spending Account * Generous paid parental leave **About the Role** The Vice President of Marketing is responsible for translating marketing strategy into disciplined execution, and ensuring excellence across planning, budgeting, delivery, and performance. They own the day\-to\-day leadership of the marketing team, oversee the marketing budget, and drive accountability across Creative/Graphic Design, Digital Marketing, Performance Marketing, Retention/CRM, and Field Marketing. This leader brings structure, clarity, and rigor while maintaining speed and creativity in a fast\-growing, omnichannel business. **Key Responsibilities** *Marketing Leadership \& Team Alignment* * Serve as the primary execution partner to the CMO, ensuring strategic priorities are translated into actionable plans and delivered with excellence. * Lead and integrate all marketing functions into a cohesive, high\-performing organization with shared goals, priorities, and timelines. * Establish clear roles, responsibilities, and decision rights across teams to reduce friction and increase accountability. *Strategic Execution \& Operating Excellence* * Own the end\-to\-end execution of marketing initiatives, from planning and briefing through launch, optimization, and post\-campaign analysis. * Build and maintain marketing operating rhythms, including annual planning, quarterly prioritization, campaign calendars, launch readiness, and retrospectives. * Implement scalable processes that improve speed, quality, and consistency without over\-bureaucratizing the organization. * Ensure brand standards, messaging consistency, and creative quality are upheld across all channels and touchpoints. *Budget Ownership \& Financial Management* * Own the marketing budget, including planning, allocation, and spend management. * Partner closely with Finance to ensure budget discipline, transparency, and ROI\-driven decision\-making. * Evaluate investments across channels, agencies, and initiatives to ensure alignment with business objectives and performance expectations. * Oversee agency and vendor relationships, including scope, performance, and cost management. *KPI Management \& Analytics* * Establish and monitor KPIs across all marketing functions, including performance marketing, retention, engagement, and brand impact. * Ensure data and insights inform decision\-making, prioritization, and optimization. * Drive a culture of continuous improvement through testing, learning, and clear performance accountability. * Provide regular performance updates and insights to the CMO and executive leadership. *Cross\-Functional Partnership* * Partner closely with Sales, Retail Operations, Commercializaiton \& Innovation teams to ensure marketing efforts are integrated with business execution. * Align marketing plans with company\-wide initiatives, product launches, promotions, and growth priorities. * Serve as a connective leader who removes barriers, resolves trade\-offs, and keeps teams moving forward together. *Team Leadership \& Development* * Act as a coach and multiplier for senior marketing leaders, setting expectations, developing talent, and elevating performance standards. * Lead, develop, and retain high\-performing marketing talent across multiple disciplines. * Set clear goals, provide regular feedback, and support professional growth and succession planning. **Qualifications** * 12\+ years of progressive marketing leadership experience, including senior leadership roles overseeing multiple marketing disciplines in omnichannel DTC brands, retail, or CPG environments. * Proven experience leading and integrating creative, digital, performance marketing, lifecycle/CRM, and field marketing teams. * Experience partnering closely with executive leadership and serving as a second\-in\-command to a CMO or equivalent role. * Demonstrated success owning and managing large, complex marketing budgets. * Strong operational and organizational leadership skills with a track record of building scalable processes. * High financial acumen with the ability to connect marketing investment to business outcomes. * Exceptional communication, influence, and stakeholder management skills. * Experience scaling teams and marketing operations in a high\-growth environment. * Must be able to work a hybrid schedule (4 days/week) in Culver City, CA. * Must be legally authorized to work in the United States without restriction. Pressed Juicery, Inc. participates in the E\-Verify program. Please visit https://pressed.com/careers to learn more about the E\-Verify program.