Content Creator

MINA BAIE is a modern accessories brand redefining the “mom” bag category through thoughtful design and authentic storytelling. The Content Creator will be the face and hands of the brand’s social presence, producing high-volume, performance-driven content across Instagram, TikTok, Pinterest, and YouTube to build brand authority and measurable engagement.

• Serve as primary on-camera talent across short- and long-form video, creating natural, elevated, conversion-aware content.
• Capture real-time brand moments including launches, events, and behind-the-scenes content.
• Maintain a structured daily posting cadence across Instagram, TikTok, and Pinterest.
• Produce a minimum of 3 YouTube videos per week (Shorts and long-form).
• Batch, plan, format, tag, publish, and optimize content for each platform.
• Develop proactive content concepts aligned to brand priorities, content pillars, and campaign goals; apply trends strategically.
• Use performance data to refine creative direction and improve results over time.
• Manage daily community engagement with speed and brand voice consistency; respond to product questions to support conversion and trust.
• Surface meaningful customer feedback and patterns to the marketing team.
• Monitor and report weekly/monthly metrics (growth, engagement, reach, traffic, conversion contribution) and identify repeatable high-performing formats.

• Compelling, natural on-camera presence (not stiff or overly rehearsed).
• Ability to execute quickly at high output without sacrificing quality; disciplined consistency.
• Strong understanding of brand storytelling and the difference between viral content and brand-building content.
• Content created with clear intention and purpose; comfort taking feedback and iterating fast.
• Portfolio or links to social channels/content required for application (applications without a portfolio will not be considered).

Nice to have:

• Experience with fashion, parenting, or luxury lifestyle brands.
• Photography/videography training or background.
• Familiarity with influencer or UGC content management.
• Creative direction or production support experience.
• Shopify analytics familiarity to connect content to traffic and revenue contribution.

• Full-time.
• On-site, 5 days a week.
• Reports to and partners closely with the Social Media Strategist.