Social & Community Lead

Hard Candy is hiring a Social & Community Lead to own the daily strategy and execution of its social presence. The role focuses on translating fast-moving trends into bold, playful content that feels authentically Hard Candy while driving measurable performance. This is a hands-on, always-on position spanning ideation, production, publishing, and community engagement.

• Build and manage social media content calendars aligned to overall brand strategy in partnership with cross-functional teams.

• Keep calendar details current as priorities shift, maintaining a consistent cadence for weekly review.

• Schedule and publish posts across platforms using in-app tools or scheduling software with strong attention to detail.

• Deliver weekly and monthly performance reporting with actionable insights based on key front-end metrics.

• Optimize posting schedules based on performance data, algorithm changes, and A/B testing opportunities.

• Create clear, inspiring social briefs for internal stakeholders and external creative partners.

• Generate original content ideas, lead planning, and execute production from concept through publishing.

• Engage the community in a genuine, brand-appropriate voice that feels human and not corporate.

• Deep, native-level understanding of TikTok, Instagram, and the broader social media landscape.

• Comfortable and confident creating on-camera video content.

• Ability to manage multiple workstreams, shift priorities quickly, and perform under accelerated timelines.

• Strong communication and presentation skills, including pitching ideas and writing effective captions.

• Highly detail-oriented and organized in fast-moving environments.

• Ability to think creatively and strategically, from concept development through performance planning.

• Strong knowledge of youth culture with interest in beauty, fashion, and Gen Z trends.

• Collaborative, growth-minded, strong work ethic, and proactive self-starter.

• Always-on, hands-on social and community role (daily strategy and execution).

• Focus on TikTok and Instagram as primary platforms.