Content Marketing Technologist

Improvado is seeking a Content Marketing Technologist to build and operate systems powering their B2B content engine combining human and AI-based processes. In this role, you'll design AI pipelines, automate workflows, and produce high-volume, high-relevance content at unprecedented scale.

• Content Systems (Tech) — Build and maintain multi-modal AI content pipelines using Anthropic, OpenAI, Google, and similar platforms
• Content Systems (Human) — Optimize human processes including interview frameworks, editorial handoffs, and feedback loops
• Content Production — Create, edit, and ship content across formats through AI drafts, human editing, and structured review cycles
• Source Development — Conduct customer interviews for case studies, coordinate co-branded content and webinars, extract insights from SMEs
• Analytics & Attribution — Measure content performance using GA4, GSC, and internal MTA dashboards to trace pipeline and revenue impact
• Sales Enablement — Produce and maintain demand generation and sales assets including battlecards, one-pagers, and objection handlers

Non-Negotiable:

• Exceptional English proficiency (native or C1/C2 level)
• Proven ability to produce clean B2B prose with measurable pipeline impact
• Experience building automations with agentic tooling (Claude Code, Cursor, Opal, etc.)
• Ability to read, edit HTML/CSS, and navigate Webflow CMS
• Proficiency in GA4, Google Search Console, and content analytics tools
• Capability to design and run content experiments with business-term articulation (pipeline influence, conversion lift, SQL contribution)
• Strong interviewing skills with ability to extract stories and convert to usable content
• Working experience with multi-modal AI tools (Midjourney, Runway, ElevenLabs, Kling, Flux)

Preferred:

• Background in technical product roles or engineering
• Experience with single and multi-touch attribution models
• Familiarity with semantic search, embeddings, or content graph concepts
• Technical documentation or developer-facing content writing experience
• Webinar and co-marketing coordination experience
• End-to-end multi-format content production capability (video, audiograms, visual assets)

• Remote-first environment
• 20 working days of PTO per year
• US holidays and additional days off
• Professional development reimbursement
• Startup environment with strong product/market fit in US enterprise marketing data