Uber
Performance Marketing Associate
Summary
Uber Technologies, Inc. is hiring a Performance Marketing Associate to develop and optimize global CRM and performance marketing initiatives. The role focuses on attracting and retaining users through integrated campaigns across email, push, and in-app channels using Uber’s brand and creative guidelines.
What you'll do
Develop marketing initiatives to attract and retain new users.
Create integrated marketing strategies aligned with company goals, including timelines and delivery management.
Build and execute holistic global CRM campaigns across Email, Push, and in-app creative.
Apply design strategy using company assets, brand tone, and editorial guidelines.
Use data-driven decision making to improve marketing and business development performance.
Strategize and manage global retention campaigns, including execution monitoring and measurement.
Collaborate cross-functionally with stakeholders to develop innovative campaign ideas in competitive markets.
Analyze and segment users to generate actionable insights for messaging and channel strategy.
Evaluate past and current campaign performance and its impact on user behavior; recommend improvements to increase engagement and retention.
Apply relevant tools and measurement frameworks to support Uber objectives.
Requirements
Bachelor’s degree in Business Administration, Business Intelligence, Communications, Data Analytics, Advertising, or a related field.
1 year of experience in the job offered or a related occupation.
Experience with analytics and data visualization tools (Tableau, Domo, and/or Microsoft Power BI).
Skills in A/B testing.
Ability to monitor regional trends in product or service performance.
Experience performing process and performance improvement analysis.
Ability to identify and analyze key performance indicators (KPIs).
Project management and stakeholder management skills.
Experience developing and evaluating roadmaps for products or services.
Ability to analyze business and technical requirements to develop tailored campaign strategies.
Conditions
Full-time position.
Eligible to participate in Uber’s bonus program and may be offered other types of compensation.
Eligible for various benefits (see Uber benefits link in posting).
May telecommute.