Creator Reputation Manager - TikTok Operations

TikTok is hiring a Creator Reputation Manager within TikTok Operations to partner with high-impact professional creators and strengthen product understanding, adoption, and trust across the creator ecosystem. The role focuses on scalable creator partnerships and creator-facing product communication that drives measurable outcomes.

• Manage relationships with high-impact professional creators and engage them on product updates, tools, and monetization opportunities.
• Identify and activate creators to serve as product advocates for the broader creator community.
• Act as a creator-facing product spokesperson across TikTok-owned channels.
• Write quick-turn scripts, appear on camera, and engage directly with creators on launches and updates (VOD, live, and unscripted).
• Translate product features into creator-relevant narratives that drive awareness, perception, and adoption.
• Drive creator participation in priority programs, pilots, and initiatives; execute scalable, repeatable engagements aligned with business goals.
• Own creator communications, timelines, and day-to-day execution across initiatives.
• Partner with Product, Creator Marketing, Monetization, and Comms teams; synthesize creator feedback and behavioral insights to inform product and go-to-market decisions.

• Deep understanding of professional creators and how they influence others.
• Strong relationship-building skills and ability to leverage creator relationships toward product goals and metrics.
• Comfortable being camera-facing and speaking credibly about products in VOD, live, or unscripted settings.
• Strong program management skills, including execution, organization, and follow-through.
• Clear communication skills with ability to simplify complex product concepts.

• Preferred:

  • Experience as a creator or working closely with professional creators.
  • Background in creator partnerships, product marketing, or community strategy.
  • Experience supporting product launches or adoption programs.

• Compensation: Base salary range listed as $99,200–$248,400 annually (selected city); may include bonuses/incentives and restricted stock units.

• Benefits (day one access, may vary by country/location): medical, dental, vision insurance; 401(k) with company match; paid parental leave; short- and long-term disability; life insurance; wellbeing benefits.

• Time off: 10 paid holidays/year, 10 paid sick days/year, and 17 days Paid Personal Time (prorated upon hire; increases with tenure).

• Reasonable accommodations available during recruitment.