PPC / Paid Acquisition Specialist

Agento is a managed hosting platform for AI agents that enables founders and teams to deploy AI agents 24/7 for tasks like competitor monitoring and customer support. They are seeking a hands-on PPC specialist to plan, launch, and optimize paid acquisition campaigns across multiple platforms, owning the full funnel from creative to conversion.

• Plan, launch, and manage paid campaigns across Google Ads, Meta, Twitter/X, Reddit, and LinkedIn
• Write compelling ad copy and test multiple variations including headlines, descriptions, and CTAs
• Build and manage audience targeting, lookalikes, retargeting, and exclusion lists
• Set up and optimize conversion tracking using Google Tag Manager, Meta Pixel, CAPI, and UTMs
• Manage budgets, bids, and pacing to maximize ROAS and minimize CPA
• Run continuous A/B tests on creatives, landing pages, audiences, and bid strategies
• Create weekly reports with metrics including CPC, CTR, CPA, ROAS, and conversion rates
• Collaborate with founder on positioning, offers, and landing page copy
• Research competitor ad strategies and identify new acquisition opportunities
• Experiment with new channels and ad formats such as YouTube pre-roll, Quora, and newsletters

• 2+ years hands-on experience running PPC campaigns (actual campaign management, not just boosting posts)
• Proven experience with at least 2 of: Google Ads, Meta Ads, LinkedIn Ads, Twitter/X Ads, Reddit Ads
• Strong understanding of conversion tracking, attribution, and pixel/CAPI setup
• Experience writing ad copy that converts with understanding of hooks, pain points, and CTAs
• Data-driven mindset making decisions based on CPA, ROAS, and cohort data
• Comfortable managing $3K-10K+/month budgets and scaling campaigns profitably
• Self-starter who can work independently and take full ownership
• Good English writing skills for English-speaking audiences

Nice to Have: Experience advertising B2B SaaS, dev tools, or AI products; early-stage startup experience building paid acquisition from scratch; familiarity with landing page tools like Webflow or Unbounce; experience with video ads or short-form video creatives; knowledge of Reddit and community-based ad platforms.

Team & Work Environment: Small, distributed team based in Moldova working remotely with no bureaucracy. Direct collaboration with the founder.