Senior Director, Marketing Strategy

Her Campus Media is a community-powered Gen Z media and marketing ecosystem partnering with leading brands to create end-to-end Gen Z marketing strategies and campaigns. The Senior Director, Marketing Strategy leads strategic pursuits by developing high-quality proposals, presentations, and client-facing RFP responses to support growth in brand partnerships.

• Oversee the development of custom marketing proposals from initial ideation through final delivery.
• Translate client needs and RFP requirements into strategic frameworks, campaign strategies, and creative thought starters.
• Guide internal brainstorms and ensure proposals balance creativity with strategic and operational feasibility.
• Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials across multiple industry verticals.
• Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral for consistency and efficiency.
• Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits.
• Partner with Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation to ensure alignment through the proposal process.
• Assist with pre-sale budgeting for costs associated with custom programs being pitched.
• Facilitate handoff between Strategy and Activation teams to maintain integrity of ideas through execution.
• Maintain internal tracking and organizational systems related to proposals and pre-sale KPIs.
• Stay informed on industry, audience, and cultural trends impacting Gen Z and Gen Alpha engagement.
• Translate market and audience insights into actionable guidance for sales narratives and proposal development.

• Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field preferred.
• 7+ years of professional marketing experience, preferably in integrated marketing across multiple verticals (e.g., digital, influencer, experiential, integrated marketing).
• 1+ year of people management and leadership experience.
• Experience building decks; proficiency in Google Slides, PowerPoint, or similar proposal-building software.
• Strong writing, editing, and storytelling skills with ability to simplify complex concepts for client-focused messaging.
• Exceptional organizational skills and ability to manage multiple deadlines simultaneously.

• Location: Remote within the United States.

• Bonus: Performance bonus eligible.

• Benefits: Choice among six health insurance plans; dental and vision; 401(k) with company match; FSA and HSA; life insurance; optional short- and long-term disability.

• Time off: Flexible PTO; extremely generous holiday policy with 22+ paid holidays including floating holidays; Summer Fridays.

• Family support: Parent-friendly culture with 15 full weeks of parental leave plus flexible return-to-work.

• Wellness perks: Free One Medical membership; free Health Advocate services; TalkSpace and ClassPass benefits.

• Work authorization: Must be eligible to work in the United States; no visa sponsorship.