Social Media Manager

Bumble Inc. is seeking a Social Media Manager to drive hands-on social execution and creator-led storytelling across key platforms, especially TikTok and Instagram. Reporting to the Associate Director, Social Media, this role turns cultural moments and Gen Z insights into timely, on-brand content that advances Bumble’s social presence and community connection.

• Maintain and manage a robust content calendar to ensure consistent, timely publishing across platforms.
• Create original short-form video content aligned to Bumble’s brand voice and audience needs.
• Monitor emerging trends, sounds, and formats; proactively pitch ideas and define authentic ways for Bumble to participate.
• Edit and publish videos with strong hooks, clear storytelling, and pacing optimized for short-form performance.
• Capture and create real-time content at events, activations, shoots, and cultural moments.
• Showcase Bumble product features in creative, engaging, and accessible ways.
• Collaborate with creators, film crews, and social agencies to produce high-quality, platform-native assets.
• Attend shoots and events and oversee on-site content capture to optimize assets for social distribution.
• Support co-creation with creators and source community-led, authentic content.
• Participate in cultural listening sessions, trend reviews, and social audits with cross-functional partners.
• Translate Gen Z insights and emerging behaviors into actionable storytelling and content takeaways.
• Provide clear POV on what works and what doesn’t; recommend improvements and define “the way in” for trends and moments.
• Track weekly performance metrics and optimize content based on data, insights, and cultural learnings.
• Test, learn, and iterate creative approaches to improve engagement and performance.
• Support monthly and campaign-level reporting with insights and recommendations.
• Maintain strong understanding of platform algorithms, trends, and audience behaviors.
• Partner with Integrated Marketing, Creative Studio, Product Marketing, PR, Partnerships, Localization, and Member Love to brief and execute campaign-led social content.
• Serve as day-to-day execution contact for the social agency partner, supporting briefs, deliverables, and creative reviews.
• Ensure cohesive storytelling and consistent brand messaging across touchpoints.
• Contribute social-first ideas for campaigns, product launches, and cultural moments.
• Maintain an organized content pipeline and posting cadence while meeting deadlines in a fast-paced environment.
• Support coordination of social production budgets with oversight from the Marketing Lead.
• Develop clear creative briefs and toolkits for internal and external partners.
• Ensure all content aligns with Bumble’s visual identity, brand values, and tone of voice.

• 3–5 years of relevant experience in social media, content creation, or digital marketing.
• Active content creator with experience building and engaging a community on social platforms.
• Confident filming, editing, and publishing short-form video content.
• Deeply tuned into social and Gen Z culture with strong instincts for what will resonate.
• Experience with social analytics, scheduling, and trend tools (e.g., Sprinklr, Dash Hudson, or similar).
• Experience working with creators, influencers, and agency partners.
• Self-starter with a proactive mindset and strong creative point of view.
• Strong collaborator comfortable working cross-functionally and surfacing ideas proactively.
• Highly organized with the ability to manage multiple priorities and deadlines.

Role includes attending events, activations, and shoots with real-time content capture as needed. Bumble states it is an equal opportunity employer and may use optional AI tools to support parts of the recruitment process; hiring decisions are made by people.